Research / Insights on current and emerging industry topics
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Research
Research reinforces the value of premium ad context
May 10, 2021 | By Rande Price, Research VP – DCN
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Understanding dimensions of consumer trust to build media engagement
May 5, 2021 | By Rande Price, Research VP – DCN -
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Courting media consumers with a customized approach
April 27, 2021 | By Rande Price, Research VP – DCN -
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Discriminatory optimization: Social algorithms conflict with marketing plans
April 20, 2021 | By Rande Price, Research VP – DCN -
Identifying optimal subscription management practices
March 30, 2021 | By Rande Price, Research VP – DCN -
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Continuous connection as a business model
March 22, 2021 | By Rande Price, Research VP – DCN -
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Publishers go beyond diversity reports and make plans for action
March 15, 2021 | By Rande Price, Research VP – DCN -
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Consumers say they value their data privacy, but do little to protect it
March 8, 2021 | By Rande Price, Research VP – DCN -
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Local news is suffering. So are underserved communities
March 2, 2021 | By Rande Price, Research VP – DCN -
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We must address the war on women journalists, online and offline
February 25, 2021 | By Kiran Nazish, Founding Director – The Coalition For Women In Journalism -
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Streaming services will retain subscribers even after the pandemic
February 22, 2021 | By Rande Price, Research VP – DCN -
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When Apple closes a door, malvertising opens a window
February 17, 2021 | By Gavin Dunaway, Product Marketing – The Media Trust