Research / Insights on current and emerging industry topics
Archive
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Perspectives
Lessons learned from the pandemic-era subscription boom
May 24, 2021 | By Patrick Appel, Director of Research – Piano
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Research
Understand consumer expectations in the ecommerce journey
May 17, 2021 | By Rande Price, Research VP – DCN -
Perspectives
Audience trust means authentication – and revenue
May 12, 2021 | By Travis Clinger, SVP, Head of Addressability And Ecosystem – LiveRamp and
Jeff Nienaber, Senior Director, Global Audience Ads – Microsoft -
Research
Research reinforces the value of premium ad context
May 10, 2021 | By Rande Price, Research VP – DCN -
Research
Understanding dimensions of consumer trust to build media engagement
May 5, 2021 | By Rande Price, Research VP – DCN -
Research
Courting media consumers with a customized approach
April 27, 2021 | By Rande Price, Research VP – DCN -
Research
Discriminatory optimization: Social algorithms conflict with marketing plans
April 20, 2021 | By Rande Price, Research VP – DCN -
Identifying optimal subscription management practices
March 30, 2021 | By Rande Price, Research VP – DCN -
Research
Continuous connection as a business model
March 22, 2021 | By Rande Price, Research VP – DCN -
Research
Publishers go beyond diversity reports and make plans for action
March 15, 2021 | By Rande Price, Research VP – DCN -
Research
Consumers say they value their data privacy, but do little to protect it
March 8, 2021 | By Rande Price, Research VP – DCN -
Research
Local news is suffering. So are underserved communities
March 2, 2021 | By Rande Price, Research VP – DCN