Research / Insights on current and emerging industry topics
Archive
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Research
Media teams strive to adapt, but struggle to keep pace with digital
October 11, 2017 | By Michelle Manafy, Editorial Director – DCN
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Perspectives
How to build an app subscription model that works
October 10, 2017 | By Peggy Anne Salz, Founder and Lead Analyst—Mobile Groove -
The 5 big trends media execs must understand to succeed
October 9, 2017 | By Terri Walter, Chief Marketing Officer—Chartbeat -
Marketing
Buyer beware: Programmatic advertising report emphasizes the importance of brand safety
October 3, 2017 | By Tim Bourgeois — Digital Media Auditor and Consultant -
Research
Three lessons the Pacific Northwest can teach local media everywhere
October 2, 2017 | By Michelle Manafy, Editorial Director – DCN -
Research
Despite a deluge of data, most marketers still don’t have a fix on cross-platform
September 29, 2017 | By Aaron Ethan Peterson, Corporate Marketing Manager, Media & Digital Practice—Kantar Millward Brown -
Research
Today’s audiences have multiple touchpoints for digital news
September 27, 2017 | By Rande Price, Research Director – DCN -
Research
Five things you need to know about millennial media habits
September 22, 2017 | By Damian Radcliffe, Carolyn S. Chambers Professor in Journalism–University of Oregon -
Research
Research finds that publishers rely on autoplay, but not without risk
September 19, 2017 | By Todd Krizelman, CEO – MediaRadar -
Research
News publishers need to rethink their digital platform strategies
September 18, 2017 | By Rande Price, Research Director – DCN -
Research
Learning to please the love ‘em and leave ‘em millennial crowd
September 11, 2017 | By Peggy Anne Salz, Founder and Lead Analyst—Mobile Groove -
Research
Digital news is a mixed media experience
September 8, 2017 | By Rande Price, Research Director – DCN