Research / Insights on current and emerging industry topics
Archive
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Research
Digital News Report 2022: Four key implications for publishers
June 15, 2022 | By Damian Radcliffe, Carolyn S. Chambers Professor in Journalism – University of Oregon
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Research
Publishers explore subscription models focused on inclusivity
June 14, 2022 | By Rande Price, Research VP – DCN -
Research
How ad-supported options are shaping the future of video streaming
June 6, 2022 | By Suzanne S. LaPierre – Independent Media Reporter -
Research
Europe’s CTV audience is switched on for ads
June 1, 2022 | By Stefanie Briec, Director, Head of Demand Sales UK & International AudienceXpress – FreeWheel -
Research
Publisher demographics are more effective than data-brokered targeting
May 24, 2022 | By Rande Price, Research VP – DCN -
Research
Publishers’ video focus among major shifts for 2022
May 17, 2022 | By Suzanne S. LaPierre – Independent Media Reporter -
Research
Streaming drives this year’s upfronts
May 10, 2022 | By Rande Price, Research VP – DCN -
Research
The value of a shared experience: co-viewing and CTV
May 3, 2022 | By Rande Price, Research VP – DCN -
Advertising
Contextual may be a better alternative to behavioral advertising
April 26, 2022 | By Rande Price, Research VP – DCN -
Research
Audiences climb for OTT and mobile video viewing
April 22, 2022 | By Michelle Manafy, Editorial Director – DCN -
Research
Understanding low-trust audiences and how to reach them
April 19, 2022 | By Suzanne S. LaPierre – Independent Media Reporter -
Research
Research highlights the need for diversity in media leadership
April 12, 2022 | By Rande Price, Research VP – DCN