Research / Insights on current and emerging industry topics
Archive
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Research
The shift to non-game app spending signals change in the mobile market
July 26, 2022 | By Rande Price, Research VP – DCN
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Advertising
Ad quality trends up and blocking trends down according to new report
July 25, 2022 | By Mimi Wotring, SVP of Publisher Sales & Client Services – DoubleVerify -
Research
Advertisers should be watching CTV
July 19, 2022 | By Rande Price, Research VP – DCN -
Perspectives
The next-generation news consumer is older than you think and wants more video.
July 18, 2022 | By Nate Kelly, Global Head of Content – Oovvuu -
Advertising
Advertisers and consumers are losing faith in Facebook. So what’s next?
July 12, 2022 | By Lisen Zethraeus, CMO – DanAds -
Research
Key trends shaping the booming streaming market
June 28, 2022 | By Rande Price, Research VP – DCN -
Research
How the right CMS can accelerate digital transformation for publishers
June 21, 2022 | By Rande Price, Research VP – DCN -
Research
Digital News Report 2022: Four key implications for publishers
June 15, 2022 | By Damian Radcliffe, Carolyn S. Chambers Professor in Journalism – University of Oregon -
Research
Publishers explore subscription models focused on inclusivity
June 14, 2022 | By Rande Price, Research VP – DCN -
Research
How ad-supported options are shaping the future of video streaming
June 6, 2022 | By Suzanne S. LaPierre – Independent Media Reporter -
Research
Europe’s CTV audience is switched on for ads
June 1, 2022 | By Stefanie Briec, Director, Head of Demand Sales UK & International AudienceXpress – FreeWheel -
Research
Publisher demographics are more effective than data-brokered targeting
May 24, 2022 | By Rande Price, Research VP – DCN