Research / Insights on current and emerging industry topics
Archive
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Research
Online Publishers Association Study Shows Consumers Exposed to Display Advertising Are More Engaged
June 25, 2009 | By Research Team
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Research
Improving Ad Performance Online: The Impact of Advertising on Quality Content Sites (Wave 2)
January 8, 2009 | By Research Team -
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Local Online Media: From Advertising to Action
August 19, 2008 | By Research Team -
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Improving Ad Performance Online: The Impact of Advertising on Branded Content Sites (Wave 1)
July 30, 2008 | By Research Team -
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Frames of Reference: Online Video Advertising, Content and Consumer Behavior
June 19, 2007 | By Research Team -
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Going Mobile: An International Study of Content Use and Advertising on the Mobile Web
March 8, 2007 | By Research Team -
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OPA Research: Online Content: Attracting the Most Valuable Buyers
October 1, 2006 | By Research Team -
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OPA White Paper: A Day in the Life: An Ethnographic Study of Media Consumption
June 22, 2006 | By Research Team -
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OPA Research: From Early Adoption To Common Practice: A Primer On Online Video Viewing
March 29, 2006 | By Research Team -
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OPA Report: Paid Online Content U.S. Market Spending Report, FY 2005
March 14, 2006 | By Research Team -
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OPA Report: Paid Online Content U.S. Market Spending Report, Q1/Q2 2005 PDF
October 31, 2005 | By Research Team -
Research
OPA White Paper: Local Audience Measurement
October 24, 2005 | By Research Team