Research / Insights on current and emerging industry topics
Archive
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Research
Practical Tips for a Programmatic Future
April 29, 2015 | By Research Team—DCN
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How Time-Based Measurement is Grabbing Digital Publishers’ Attention
October 22, 2014 | By Research Team -
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OPA Research Shows Digital Subscription Drives Business Growth for Digital Content Publishers
December 11, 2013 | By Research Team—DCN -
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New OPA Study Reveals Native Advertising Best Practices, Marketer Goals and Metrics
July 10, 2013 | By Research Team—DCN -
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Marketers Prefer Premium Content Publishers Over Facebook for their Brand Focused Campaigns
November 12, 2012 | By Research Team—DCN -
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OPA Study Defines Today’s Smartphone User
August 20, 2012 | By Research Team—DCN -
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Online Publishers Association Study Reveals Attitudes of Today’s Tablet User
June 18, 2012 | By Research Team—DCN -
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OPA Releases Findings of New Tablet Study and Implications for the Online Advertising Industry
June 22, 2011 | By Research Team—DCN -
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Biometric Evaluation: Assessing the Effectiveness of the OPA Ad Unit
November 2, 2010 | By Research Team—DCN -
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A Sense of Place, Why Environments Matter
June 30, 2010 | By Research Team—DCN -
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Improving Ad Performance Online: The Impact of Advertising on Content Sites
April 27, 2010 | By Research Team -
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New Research Shows Advertising on Ad Networks Provides Smallest Change For Advertisers
August 13, 2009 | By Research Team