Search results for "Q&A"
Q&A: Jonathan Hunt, VP, Global Marketing and Partnerships, Vox Media on Media for Millennials
Q: In your opinion and experience, do millennial readers have brand loyalty as a rule? How do you develop brand affinity/loyalty with them? A: Yes and no. Above all else,…
Q&A: Justin Choi, CEO, Nativo on Ad Viewability
Q: Is “Viewability” ready to be used as a measurement of ad performance? A: We see Viewability not as a measure of ad performance, but as a measure of ad…
Q&A: Michael Friedenberg, CEO IDG Communications Worldwide, on Ad Viewability
Q: Is “Viewability” ready to be used as a measurement of ad performance? A: IDG believes that viewability is a measure of ROI more than a measure of performance. Similar…
Q&A: Jeff Burkett, Sr. Director Ad Innovation & Product Strategy The Washington Post, on Ad Viewability
Q: Is Viewability ready to be used as a measurement of ad performance? A: Viewability of ad impressions is going to become a major strategic advantage for premium digital publishers….
Q&A: Catherine Salazar, Managing Partner, Practice Lead MEC, on Targeting Millennials
Q: How are you shaping advertising messages to get and hold attention of Millennials? A: We’re taking a two-fold approach of using insights and media execution to shape the messages…
Q&A: Andrew Hanelly, SVP of Strategy at McMURRY/TMG, on Marketing to Millennials
Q: How are you shaping advertising messages to get and hold the attention of Millennials? A: The first rule of advertising to Millennials is don’t try to advertise to Millennials….
Q&A: Samantha Minish, Director of Mobile Video Gannett Co., on Video Ad Innovation
Q: To drive success in video advertising, what is the most important thing to consider: A: Put the users first. If you build a product – and an ad experience…
Q&A: Aaron Broder, CEO & Co-Founder Evolve Media, on Video Ad Innovation
Q: To drive success in video advertising, what is the most important thing to consider? A: Distribution. Content will always remain king, but without a clear distribution strategy, you can…
Q&A: Beth Lawrence, EVP Digital Sales, Scripps Networks Interactive, on Video Ad Innovation
Q: To drive success in video advertising, what are the most important things to consider? A: A successful video business can be driven from two metrics: The first is that…
Q&A: Eric Korsh, SVP, Brand Social.Content, DigitasLBi on Content Marketing
This Q&A is part of OPA’s “Three on Three” series where we ask three industry executives the same three questions on a topic to uncover actionable insights… If you want…
Q&A: Jason Deal, Managing Director Social Media Services Initiative US on Content Marketing
This Q&A is part of OPA’s “Three on Three” series where we ask three industry executives the same three questions on a topic to uncover actionable insights… If you want…
Q&A: Daniele Kohen, Media Director Neo@Ogilvy West, on Content Marketing
This Q&A is part of OPA’s “Three on Three” series where we ask three industry executives the same three questions on a topic to uncover actionable insights… If you want…