Search results for "Q&A"
Q&A: Michael Friedenberg, CEO IDG Communications Worldwide, on Ad Viewability
Q: Is “Viewability” ready to be used as a measurement of ad performance? A: IDG believes that viewability is a measure of ROI more than a measure of performance. Similar to the statements that IAB has made, performance is what happens after the impression is viewed and is measured by metrics like CTR and post…
Q&A: Jeff Burkett, Sr. Director Ad Innovation & Product Strategy The Washington Post, on Ad Viewability
Q: Is Viewability ready to be used as a measurement of ad performance? A: Viewability of ad impressions is going to become a major strategic advantage for premium digital publishers. Over the last 10 years, the long-tail of the internet has flooded the marketplace with billions of impressions that are never seen, dragging down the…
Q&A: Catherine Salazar, Managing Partner, Practice Lead MEC, on Targeting Millennials
Q: How are you shaping advertising messages to get and hold attention of Millennials? A: We’re taking a two-fold approach of using insights and media execution to shape the messages that will ideally get a hold of Millennials. By partnering with our clients and creative partners we’ve been able to craft the right media mix…
Q&A: Andrew Hanelly, SVP of Strategy at McMURRY/TMG, on Marketing to Millennials
Q: How are you shaping advertising messages to get and hold the attention of Millennials? A: The first rule of advertising to Millennials is don’t try to advertise to Millennials. This is a generation that has always been in control of their media experience. They/we grew up with cable, we nearly always had the Internet,…
Q&A: Samantha Minish, Director of Mobile Video Gannett Co., on Video Ad Innovation
Q: To drive success in video advertising, what is the most important thing to consider: A: Put the users first. If you build a product – and an ad experience – that puts the needs and habits of consumers first, then you will be able to maximize the overall impact. A majority of app consumption…
Q&A: Aaron Broder, CEO & Co-Founder Evolve Media, on Video Ad Innovation
Q: To drive success in video advertising, what is the most important thing to consider? A: Distribution. Content will always remain king, but without a clear distribution strategy, you can spend weeks producing the perfect piece of video content that no one can find. You have to take the video straight to the most relevant…
Q&A: Beth Lawrence, EVP Digital Sales, Scripps Networks Interactive, on Video Ad Innovation
Q: To drive success in video advertising, what are the most important things to consider? A: A successful video business can be driven from two metrics: The first is that quality content matters. High quality production delivered in a well-lit environment is what marketers are looking for. The second is scale. When clients look to…
Q&A: Eric Korsh, SVP, Brand Social.Content, DigitasLBi on Content Marketing
This Q&A is part of OPA’s “Three on Three” series where we ask three industry executives the same three questions on a topic to uncover actionable insights… If you want to learn more, keep an eye out on our site for more interviews. Today’s Three on Three interview is with Eric Korsh, SVP, Brand Social.Content,…
Q&A: Jason Deal, Managing Director Social Media Services Initiative US on Content Marketing
This Q&A is part of OPA’s “Three on Three” series where we ask three industry executives the same three questions on a topic to uncover actionable insights… If you want to learn more, keep an eye out on our site for more interviews. Today’s Three on Three interview is with Jason Deal, Managing Director Social…
Q&A: Daniele Kohen, Media Director Neo@Ogilvy West, on Content Marketing
This Q&A is part of OPA’s “Three on Three” series where we ask three industry executives the same three questions on a topic to uncover actionable insights… If you want to learn more, keep an eye out on our site for more interviews. Today’s Three on Three interview is with Daniele Kohen, Media Director, Neo@Ogilvy…
Q&A: Mark Howard, CRO Forbes Media, on Creating Native Advertising Content
This Q&A is part of OPA’s “Three on Three” series where we ask three industry executives the same three questions on a topic to uncover actionable insights… If you want to learn more, keep an eye out on our site for more interviews. Today’s Three on Three interview is with Mark Howard, CRO Forbes Media…
Q&A: Edward Menicheschi, VP & Publisher of Vanity Fair, on Creating Native Advertising Content
This Q&A is part of OPA’s “Three on Three” series where we ask three industry executives the same three questions on a topic to uncover actionable insights… If you want to learn more, keep an eye out on our site for more interviews. Today’s Three on Three interview is with Edward Menicheschi, VP & publisher…