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Spending climbs but consumers shift subscriptions toward value

DCN's Q2 2026 Digital Subscription Tracking Report finds households spending more overall while shifting subscriptions toward lower-cost, flexible services that offer greater value.

August 10, 2026 | By Rande Price, Research VP – DCN subscription models, subscriptions

Consumers rebalance digital subscriptions around value

May 29, 2026 | By Rande Price, Research VP – DCN

Q4 2025: Rising spend and value-driven choices reshape subscriptions

January 30, 2026 | By Rande Price, Research VP – DCN

Research

OPA Report: Paid Online Content U.S. Market Spending Report, Q1/Q2 2003
September 23, 2003
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OPA Political Study: Voters Actively Engage with Politics Online
September 4, 2003
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OPA Media Consumption Study: Study Confirms Internet’s Role as Leading Daytime Medium
May 12, 2003
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OPA Report: Paid Online Content U.S. Market Spending Report, Q4, FY 2002
March 4, 2003
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OPA White Paper: The Existence and Characteristics of Dayparts on the Internet
February 6, 2003
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OPA Report: Paid Online Content U.S. Market Spending Report, Q2/Q3 2002
December 20, 2002
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OPA Report: Paid Online Content U.S. Market Spending Report, Q1 2001 through Q1 2002
August 1, 2002
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OPA Media Consumption Study: Consumers with Workplace Internet Access Spend More Time Online than TV
January 8, 2002
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OPA/Harris: Internet Grows as Primary Source of News & Information in Weeks Following 9/11
October 5, 2001