Research / Insights on current and emerging industry topics

Archive

Consumers rebalance digital subscriptions around value

May 29, 2026 | By Rande Price, Research VP – DCN subscriptions

Q4 2025: Rising spend and value-driven choices reshape subscriptions

January 30, 2026 | By Rande Price, Research VP – DCN

Digital media subscription market holds steady despite higher costs

October 30, 2025 | By Rande Price, Research VP – DCN

Research

Online Publishers Association Study Shows Consumers Exposed to Display Advertising Are More Engaged
June 25, 2009
Research

Improving Ad Performance Online: The Impact of Advertising on Quality Content Sites (Wave 2)
January 8, 2009
Research

Local Online Media: From Advertising to Action
August 19, 2008
Research

Improving Ad Performance Online: The Impact of Advertising on Branded Content Sites (Wave 1)
July 30, 2008
Research

Frames of Reference: Online Video Advertising, Content and Consumer Behavior
June 19, 2007
Research

Going Mobile: An International Study of Content Use and Advertising on the Mobile Web
March 8, 2007
Research

OPA Research: Online Content: Attracting the Most Valuable Buyers
October 1, 2006
Research

OPA White Paper: A Day in the Life: An Ethnographic Study of Media Consumption
June 22, 2006
Research

OPA Research: From Early Adoption To Common Practice: A Primer On Online Video Viewing
March 29, 2006
Research

OPA Report: Paid Online Content U.S. Market Spending Report, FY 2005
March 14, 2006
Research

OPA Report: Paid Online Content U.S. Market Spending Report, Q1/Q2 2005 PDF
October 31, 2005
Research

OPA White Paper: Local Audience Measurement
October 24, 2005