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Spending climbs but consumers shift subscriptions toward value
DCN's Q2 2026 Digital Subscription Tracking Report finds households spending more overall while shifting subscriptions toward lower-cost, flexible services that offer greater value.
August 10, 2026 | By Rande Price, Research VP – DCN
Consumers rebalance digital subscriptions around value
May 29, 2026 | By Rande Price, Research VP – DCN
Q4 2025: Rising spend and value-driven choices reshape subscriptions
January 30, 2026 | By Rande Price, Research VP – DCN
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Research
Podcast reach hits record highs as video viewing grows
June 16, 2026 -
AI
Mapping publisher value in the AI marketplace
June 9, 2026 -
Research
Consumers making more selective subscription choices
June 2, 2026 -
Research
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Research
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Research
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Research
Media audiences are engaged, but selective and skeptical
April 28, 2026 -
Audiences
How the shift from audiences to fans drives media value
April 14, 2026 -
Audiences
Gen Z values news, but expects clarity and relevance
April 7, 2026 -
Video
As streaming consolidates, content no longer differentiates
March 31, 2026 -
Research
When it comes to bias, systems matter more than opinions
March 24, 2026 -
Research
Inclusion in AI answers is becoming a discovery advantage
March 17, 2026