/ An inside look at the business of digital content
Archive
-
What We're Reading: Streaming Video
How Netflix is upending HollywoodFinancial TimesTV’s New Big Four: Netflix, YouTube, Disney and Amazon Dominate as Streaming Wars Enter New PhaseVarietyHow Netflix won the streaming warsFinancial TimesSony chief bets on original content as part of ‘creation shift’Financial TimesHow A Group Of Local News Sites Went From Zero Video Revenue To Seven Figures ‘Overnight’AdexchangerThe Little Streamer That CouldThe New York Times -
Incontext Perspectives
The top 8 trends for publishers in 2018
December 14, 2017 | By Mark Glaser, Founder and Publisher – MediaShift
-
Incontext Innovation
Behind the YouTube video strategy at The Washington Post, Fusion, and The Atlantic
November 9, 2017 | By Ron Miller—Independent Technology Journalist -
Incontext
The 5 big trends media execs must understand to succeed
October 9, 2017 | By Terri Walter, Chief Marketing Officer—Chartbeat -
Incontext Innovation
If you’re pivoting to video, do it right
October 5, 2017 | By Mark Glaser, Founder and Publisher – MediaShift -
Incontext Perspectives
Pivoting to video: It’s not one size fits all
August 30, 2017 | By Clare Carr, Vice President of Marketing—Parse.ly -
Incontext Research
The top five opportunities in streaming video—and the challenges that come with them
August 29, 2017 | By Michelle Manafy, Editorial Director – DCN -
Incontext Perspectives
What the Scripps-Discovery combo platter means for the streaming video market
August 3, 2017 | By Mark Glaser, Founder and Publisher – MediaShift -
Incontext Research
SVOD subscriptions become the norm
July 26, 2017 | By Rande Price, Research VP – DCN -
Incontext Research
Publishers shift focus to vertical video
July 18, 2017 | By Todd Krizelman, CEO – MediaRadar -
Incontext Perspectives
Three key advertising takeaways from Cannes Lions
July 10, 2017 | By Tim Mahlman, President, Ad Platforms—Oath -
Incontext Innovation
The full picture: What’s driving USA Today Network’s Get Creative immersive video strategy?
June 2, 2017 | By Peggy Anne Salz, Founder and Lead Analyst – Mobile Groove -
Incontext Perspectives
Who’s winning (and losing) the online video boom?
May 18, 2017 | By Mark Glaser, Founder and Publisher – MediaShift