/ An inside look at the business of digital content
Archive
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Incontext Perspectives
What’s ahead for ecommerce? 3 trends for publishers to watch
March 14, 2022 | By Rebecca Cole, Director of Content and Communications – Sovrn
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Incontext Innovation
How NYMag, NYT and Atlantic are leveling-up their game strategy
February 24, 2022 | By Esther Kezia Thorpe – Independent Media Reporter -
Incontext Perspectives
4 Ways publishers can invest in accountability to build revenue in 2022
February 18, 2022 | By Dave Constantino, VP of Client Development – Oracle Advertising -
Yes, live shopping is a revenue play. But for media execs, there’s more
February 16, 2022 | By Peggy Anne Salz, Founder and Lead Analyst – Mobile Groove -
Incontext Revenue
Segment your audiences to increase overall revenue
February 15, 2022 | By Abhishek Dadoo, Co-founder & CEO – Fewcents -
Incontext Innovation
Regulation, revenue, and relationships top of mind at the 2022 DCN Next: Summit
February 7, 2022 | By Jessica Patterson – Independent Media Reporter -
Incontext Research
Publishers focus on scalability and audience growth for 2022
January 18, 2022 | By Rande Price, Research VP – DCN -
Incontext Video
Why premium video is media’s new monetization moonshot
January 17, 2022 | By Ricky Sutton, Founder and CEO – Oovvuu -
Incontext Revenue
Avoiding platform-dependence pitfalls in content-powered ecommerce
December 16, 2021 | By Chris M. Sutcliffe – Independent Media Reporter -
Give your media subscription funnel the gift of gift cards
December 13, 2021 | By Vivian Xie, Product Marketing Manager — Vindicia -
How automation can help any publisher compete in digital advertising
November 29, 2021 | By Eddie Lee, Head of Publisher Account Management – Nativo -
How pricing flexibility and personalized offers will win the subscription wars
November 23, 2021 | By Peggy Anne Salz, Founder and Lead Analyst – Mobile Groove