/ An inside look at the business of digital content
Archive
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Incontext Revenue
Reflecting on 2023: Seven pivotal trends in digital media monetization
December 6, 2023 | By Simon Klein, Global SVP Supply – Teads
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Incontext Advertising
Three ways publishers can grow ad revenue in 2024
December 4, 2023 | By Isabella Jenkins, Client Revenue Partner – Permutive -
Incontext Revenue
How publishers can unlock the commerce opportunity
November 29, 2023 | By Kevin Boyrivent, Director of Product Strategy, Supply Solutions – Criteo -
Incontext Revenue
If you love them, let them go: the case for easy subscription cancellations
November 9, 2023 | By Chris M. Sutcliffe – Independent Media Reporter -
Incontext Research
Yes, there’s still room for subscription growth
November 7, 2023 | By Rande Price, Research VP – DCN -
Incontext Revenue
How paid podcasts fit into The Economist’s subscription strategy
October 12, 2023 | By Esther Kezia Thorpe – Independent Media Reporter -
Incontext Research
More people are paying for news worldwide
October 9, 2023 | By Rande Price, Research VP – DCN -
Incontext Revenue
Harness the power of generative AI to develop winning revenue strategies
October 5, 2023 | By Richard E. Brown, Media Revenue Consultant -
Incontext Advertising
Retail media: Friend, foe, or something in between?
August 31, 2023 | By Theresa Cramer – Independent Journalist -
Incontext Research
Change, lots of it: Enders Analysis on saving local news in the UK
August 10, 2023 | By Chris M. Sutcliffe – Independent Media Reporter -
Incontext Revenue
Here’s why publishers should be thinking about CTV revenue
August 7, 2023 | By Hunter Terry, GM CTV – Lotame -
Incontext Advertising
5 ways the writers’ and actors’ strike will impact advertising
August 2, 2023 | By Todd Krizelman, CEO – MediaRadar