/ An inside look at the business of digital content
Archive
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Incontext Perspectives
The Good, the Bad and the Ugly: The 3 trends media execs need to watch in 2018
January 11, 2018 | By Damian Radcliffe, Carolyn S. Chambers Professor in Journalism – University of Oregon
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Incontext Research
Understanding the three types of news subscribers and how to attract them
December 12, 2017 | By Rande Price, Research VP – DCN -
Incontext Perspectives
Why ads.txt is important to both sellers and buyers
December 6, 2017 | By Andy Evans -
Incontext Innovation
Behind the YouTube video strategy at The Washington Post, Fusion, and The Atlantic
November 9, 2017 | By Ron Miller—Independent Technology Journalist -
Incontext Research
Consumer publishing is changing: Which advertising methods are working best?
August 11, 2017 | By Todd Krizelman, CEO – MediaRadar -
Incontext Revenue
The subscription discussion we should be having
August 7, 2017 | By Terri Walter, Chief Marketing Officer—Chartbeat -
Incontext Perspectives
Facebook’s support for subscriptions is a double-edged sword
July 27, 2017 | By Mathew Ingram – Independent Media Reporter -
Incontext Revenue
Bringing measurement to podcasts
July 17, 2017 | By Charlie Kammerer, CRO—Slate and
Jim Lehnhoff—Head of Slate Group Studios -
Incontext Research
The data shows it: Article pageviews and their value don’t correlate
June 27, 2017 | By Clare Carr, Vice President of Marketing—Parse.ly -
Incontext Perspectives
Why the duopoly should help publishers drive subscriptions
June 22, 2017 | By Mark Glaser, Founder and Publisher – MediaShift -
Incontext Revenue
Digital Advertising has a Safe Place to Do Business as TrustX Goes Live
June 15, 2017 | By DCN -
Incontext Perspectives
Who’s winning (and losing) the online video boom?
May 18, 2017 | By Mark Glaser, Founder and Publisher – MediaShift