/ An inside look at the business of digital content
Archive
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Incontext Revenue
5 Successful sales habits to try now
January 13, 2016 | By Jen Wilga, Chief Revenue Officer—MediaRadar -
Incontext Perspectives
What’s next for publishers after FTC’s native ad guidelines?
January 7, 2016 | By Mark Glaser, Founder and Publisher – MediaShift -
Incontext Perspectives
Explosive digital video growth in 2015 spawned unprecedented opportunities
December 17, 2015 | By JoAnna Foyle, SVP, Enterprise Platform Services–AOL -
Incontext Revenue
Customer-first strategy reflects—and builds—the power of the brand
December 2, 2015 | By Michelle Manafy, Editorial Director – DCN -
Incontext Perspectives
Playing poker: betting big on the brand
November 19, 2015 | By Jason Kint, CEO – DCN -
Incontext Perspectives
Personal Data NYC panelists dig in on ad blocking
November 16, 2015 | By Michelle Manafy, Editorial Director – DCN -
Incontext Revenue
Time well spent? Inside the FT’s time-based ads sales effort
November 11, 2015 | By Michelle Manafy, Editorial Director – DCN -
Incontext Revenue
Digital ad sales up, newspapers too, but tv is another matter
November 5, 2015 | By Mark Glaser, Founder and Publisher – MediaShift -
Incontext Perspectives
Viewability problems spread to video ads on social
September 17, 2015 | By Mark Glaser, Founder and Publisher – MediaShift -
Incontext Perspectives
Is Programmatic Part of a Winning Strategy?
August 6, 2015 | By Mark Glaser, Founder and Publisher – MediaShift -
Incontext Innovation
Bon Appétit and Epicurious Cater to Marketers and Consumers with Buy Ingredients Button
August 5, 2015 | By Michelle Manafy, Editorial Director – DCNMember Spotlight
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Incontext Revenue
The Secret to Harvard Business Review’s Subscription Success: Its Customers
July 27, 2015 | By Michelle Manafy, Editorial Director – DCN