/ An inside look at the business of digital content
Archive
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Incontext Perspectives
We need the news. And the news needs us.
March 19, 2020 | By Jason Kint, CEO – DCN
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Incontext Perspectives
Why zero-party data is publishers’ secret weapon in a post-cookie world
March 2, 2020 | By Michael D. Silberman, SVP Strategy—Piano -
Incontext Perspectives
Putting the consumer first in a post-cookie world
February 25, 2020 | By Remi Cackel, Global SVP of Data – Teads -
Incontext Perspectives
Say goodbye to the cookie and hello to contextual
February 24, 2020 | By Alynn Beyder, Senior Product Marketing Manager – IAS -
Incontext Perspectives
Latency: the devastating tax that publishers are ignoring
February 17, 2020 | By Justin Choi, Founder and CEO—Nativo -
The rise of tribal subscription marketing
February 13, 2020 | By Chris M. Sutcliffe – Independent Media Reporter -
Subscription motivation and acquisition tactics
February 12, 2020 | By Matt Lindsay, President—Mather Economics -
Incontext Perspectives
Ad quality is content quality. And quality content needs better classification
February 3, 2020 | By Tobias Silber, CBO – GeoEdge -
Incontext Revenue
Fact check series, part one: the truth about “cookieless” DMPs
January 13, 2020 | By Adam Solomon, CMO – Lotame -
Incontext Revenue
The state of news subscriptions – and a newsworthy approach worth considering
December 12, 2019 | By Chris M. Sutcliffe – Independent Media Reporter -
Incontext Revenue
Beyond news: How publishers are building subscriptions around non-news products
December 5, 2019 | By Chris M. Sutcliffe – Independent Media Reporter -
Incontext Perspectives
Fostering quality journalism through a brand safe open web
November 26, 2019 | By Eric Shih, Chief Supply Officer - Teads