/ An inside look at the business of digital content
Archive
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Incontext Revenue
In the battered news industry, are nonprofits best equipped to survive?
April 16, 2020 | By Kasia Kovacs – Independent Journalist
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Incontext Revenue
Q2 ad rates are at a historic low: This is how publishers should address it
April 15, 2020 | By Tyler Bishop, CMO – Ezoic -
Incontext Research
An analysis of the spend amidst Covid-19: threats and opportunities
April 1, 2020 | By Todd Krizelman, CEO – MediaRadar -
Incontext Innovation
Quick reflexes and hard news: The media industry’s new reality
March 26, 2020 | By Chris M. Sutcliffe – Independent Media Reporter -
Incontext Perspectives
We need the news. And the news needs us.
March 19, 2020 | By Jason Kint, CEO – DCN -
Incontext Perspectives
Why zero-party data is publishers’ secret weapon in a post-cookie world
March 2, 2020 | By Michael D. Silberman, SVP Strategy—Piano -
Incontext Perspectives
Putting the consumer first in a post-cookie world
February 25, 2020 | By Remi Cackel, Global SVP of Data – Teads -
Incontext Perspectives
Say goodbye to the cookie and hello to contextual
February 24, 2020 | By Alynn Beyder, Senior Product Marketing Manager – IAS -
Incontext Perspectives
Latency: the devastating tax that publishers are ignoring
February 17, 2020 | By Justin Choi, Founder and CEO—Nativo -
The rise of tribal subscription marketing
February 13, 2020 | By Chris M. Sutcliffe – Independent Media Reporter -
Subscription motivation and acquisition tactics
February 12, 2020 | By Matt Lindsay, President—Mather Economics -
Incontext Perspectives
Ad quality is content quality. And quality content needs better classification
February 3, 2020 | By Tobias Silber, CBO – GeoEdge