/ An inside look at the business of digital content
Archive
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Incontext Revenue
How Vox Media and The Atlantic are building reader revenue
July 16, 2020 | By Evan DeSimone – Independent Journalist
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Incontext Revenue
Considering Ad Refresh? Here’s what you need to know
July 15, 2020 | By Vishveshwar Jatain, Marketing Manager – AdPushup -
Incontext Revenue
Why Skift is putting reader revenue in the pilot’s seat
July 7, 2020 | By Esther Kezia Thorpe – Independent Media Reporter -
Incontext Revenue
Fact check series, part three: What really defines a next-generation DMP
July 6, 2020 | By Adam Solomon, CMO – Lotame -
Incontext Research
Advertising’s return to “normal” following Covid-19
June 24, 2020 | By Todd Krizelman, CEO – MediaRadar -
Incontext Revenue
The case for combined revenue models
June 15, 2020 | By Sarah Hartland, Marketing Manager – Lineup Systems -
Incontext Revenue
Rebound ready: Four ways to build digital revenue
June 8, 2020 | By Jessica Hall, Vice President of Product Strategy & Design–3Pillar Global -
Incontext Revenue
How to build the house of addressable TV
June 1, 2020 | By Virginie Dremeaux, Vice President, Marketing and Communications, International – FreeWheel -
Incontext Perspectives
The media is failing to communicate journalism’s value to the public
May 7, 2020 | By Chris M. Sutcliffe – Independent Media Reporter -
Incontext Perspectives
Catch me if you can: Malvertising thrives in high-volume, low-CPM environment
May 6, 2020 | By John Ilacqua, Head of Publisher Strategy – The Media Trust -
Incontext Perspectives
Revenue or readers: Which one should you choose?
April 28, 2020 | By Jon Fletcher, Content Editor – Marfeel -
Incontext Revenue
The dominance and obstinance of big tech platforms
April 23, 2020 | By Chris Pedigo, SVP Government Affairs – DCN