/ An inside look at the business of digital content
Archive
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Incontext Revenue
Deceptive landing pages: Why ad security must look beyond the creative
October 5, 2020 | By Tobias Silber, CBO – GeoEdge
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Incontext Innovation
Insight killed the video star: The role of video in premium subscriptions
October 1, 2020 | By Chris M. Sutcliffe – Independent Media Reporter -
Incontext Revenue
Reducing subscription churn is critical for advertising revenue
September 22, 2020 | By Sarah Hartland, Marketing Manager – Lineup Systems -
Incontext Revenue
How one botnet evolved its fraud to elude detection and steal revenue
September 2, 2020 | By Sam Mansour, Principal Product Manager – Moat Analytics -
Incontext Perspectives
Will we make the same mistake with CTV as we did with the web?
August 25, 2020 | By Joseph Lospalluto, EVP Americas – Smart AdServer -
Incontext Perspectives
Is the events industry dead? Not by a long shot.
August 18, 2020 | By David Beath, Director of Solutions – 3Pillar Global and
Bernie Doone, Portfolio Director of the Information Services Industry – 3Pillar Global -
Incontext Revenue
How Kumu’s Roland Ros partners with media companies for commerce and community
August 13, 2020 | By Peggy Anne Salz, Founder and Lead Analyst – Mobile Groove -
Incontext Revenue
Countering the revenue loss caused by ad blockers
August 12, 2020 | By Vishveshwar Jatain, Marketing Manager – AdPushup -
Incontext Revenue
How three media companies are approaching virtual events and monetization
August 6, 2020 | By Esther Kezia Thorpe – Independent Media Reporter -
Incontext Revenue
Podcast ads: a bright spot in the dim digital advertising sector
August 5, 2020 | By Tim Bourgeois — Digital Media Auditor and Consultant -
Incontext Revenue
Don’t drive blind: Use benchmarks to navigate digital advertising
August 4, 2020 | By Cory Schnurr, Head of Marketplace Innovation – The Media Trust -
Incontext Revenue
Server-side tech will drive the future of publisher digital advertising revenue
July 29, 2020 | By Josh Torok, Senior Product Manager – Nativo