/ An inside look at the business of digital content
Archive
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Incontext Perspectives
Is the events industry dead? Not by a long shot.
August 18, 2020 | By David Beath, Director of Solutions – 3Pillar Global and
Bernie Doone, Portfolio Director of the Information Services Industry – 3Pillar Global
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Incontext Revenue
How Kumu’s Roland Ros partners with media companies for commerce and community
August 13, 2020 | By Peggy Anne Salz, Founder and Lead Analyst – Mobile Groove -
Incontext Revenue
Countering the revenue loss caused by ad blockers
August 12, 2020 | By Vishveshwar Jatain, Marketing Manager – AdPushup -
Incontext Revenue
How three media companies are approaching virtual events and monetization
August 6, 2020 | By Esther Kezia Thorpe – Independent Media Reporter -
Incontext Revenue
Podcast ads: a bright spot in the dim digital advertising sector
August 5, 2020 | By Tim Bourgeois — Digital Media Auditor and Consultant -
Incontext Revenue
Don’t drive blind: Use benchmarks to navigate digital advertising
August 4, 2020 | By Cory Schnurr, Head of Marketplace Innovation – The Media Trust -
Incontext Revenue
Server-side tech will drive the future of publisher digital advertising revenue
July 29, 2020 | By Josh Torok, Senior Product Manager – Nativo -
Incontext Revenue
The next ad quality plot twist: Upholding user trust during the election season
July 20, 2020 | By Tobias Silber, CBO – GeoEdge -
Incontext Revenue
How Vox Media and The Atlantic are building reader revenue
July 16, 2020 | By Evan DeSimone – Independent Journalist -
Incontext Revenue
Considering Ad Refresh? Here’s what you need to know
July 15, 2020 | By Vishveshwar Jatain, Marketing Manager – AdPushup -
Incontext Revenue
Why Skift is putting reader revenue in the pilot’s seat
July 7, 2020 | By Esther Kezia Thorpe – Independent Media Reporter -
Incontext Revenue
Fact check series, part three: What really defines a next-generation DMP
July 6, 2020 | By Adam Solomon, CMO – Lotame