/ An inside look at the business of digital content
Archive
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Incontext Perspectives
The year of publisher-driven identity
March 1, 2021 | By Joanna Burton, Chief Strategy Officer – ID5
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Incontext Revenue
Protecting ad revenue and prioritizing transparency in mobile
February 24, 2021 | By Jason White, Senior Vice President and Head of Publishers – LiveRamp -
Incontext Innovation
Capitalizing on context: What if the value of news isn’t what’s new?
February 18, 2021 | By Chris M. Sutcliffe – Independent Media Reporter -
Incontext Innovation
How Vix fueled 10x audience growth with Hispanic audiences
December 17, 2020 | By Peggy Anne Salz, Founder and Lead Analyst – Mobile Groove -
Incontext Perspectives
Putting the value back in our industry’s opaque VAT
December 9, 2020 | By Bruce Brandfon, Chief Media Officer – Duration Media -
Incontext Revenue
As ecommerce surges, publishers turn to certification to cement trust
December 3, 2020 | By Esther Kezia Thorpe – Independent Media Reporter -
Incontext Perspectives
Do publishers stand a chance against the digital duopoly?
November 24, 2020 | By Evan Rutchik, CRO – Ogury -
Incontext Revenue
8 ways media companies can diversify revenue
November 23, 2020 | By Erin Pearson, Director of GTM – Evalueserve and
Jenna Warren, Director, Media Portfolio – 3Pillar Global -
Incontext Revenue
Evolving culture and tech savvy critical to publishers’ subscription strategies
November 17, 2020 | By Rande Price, Research VP – DCN -
Incontext Revenue
Widening the funnel: Where are news sites finding new subscribers?
November 12, 2020 | By Chris M. Sutcliffe – Independent Media Reporter -
Incontext Perspectives
Why product is the best subscriber-retention strategy
November 10, 2020 | By Peggy Anne Salz, Founder and Lead Analyst – Mobile Groove -
Incontext Research
How publishers can develop a content-to-commerce strategy
November 3, 2020 | By Rande Price, Research VP – DCN