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InContext / An inside look at the business of digital content

The Insider perspective on post-cookie advertising

August 2, 2021 | By Michelle Manafy, Editorial Director – DCN @michellemanafy

At Permutive’s July 14 Global summit, The great privacy reset, Jana Meron, SVP, Programmatic & Data Strategy at Insider shared her views on the cookie chaos with Michelle Manafy, Editorial Director at DCN. “The sky is not falling,” according to Meron.

Watch or listen to the full conversation (below) for insight into Insider, Inc.’s data strategy. In particular, they explore the reasons why first-party data performs better than third-party. Their conversation also provides practical advice on how to prepare for digital advertising’s cookieless future.

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