/ An inside look at the business of digital content
Archive
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Incontext Perspectives
Digital publishers must avoid being dazzled by vanity data
October 14, 2021 | By Chris Scott, CPTO – Zephr
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Incontext Perspectives
Publishers can’t afford to ignore data leakage
October 13, 2021 | By Anissa Connor, Product Expert – ID5 -
Incontext Perspectives
Preparing measurement for the post-cookie data divide
October 11, 2021 | By Mark Bausinger Director, Publisher Business Development – DoubleVerify -
Incontext Perspectives
DCN’s must reads: week of October 7, 2021
October 7, 2021 | By DCN -
Incontext Perspectives
What CTV marketers can learn from TV’s past mistakes
October 6, 2021 | By Caroline McCarthy, VP, Marketing – true[X]