Perspectives - Digital Content Next

/ An inside look at the business of digital content

Archive

Incontext Policy

The Politics of Net Neutrality
November 4, 2014 | By Chris Pedigo, SVP Government Affairs – DCN Net Neutrality
Incontext Perspectives

Lessons Learned from Verizon’s Branded Content Fumble
November 3, 2014 | By Michelle Manafy, Editorial Director – DCN branded content, sponsored content, transparency, trust
Incontext Perspectives

Defining Bricks to Build the House of Time and Attention
October 29, 2014 | By Jason Kint, CEO – DCN attention, metrics, time-based measurement, viewability
Incontext Perspectives

New Weather Company Resource Forecasts a Marketing Opportunity
October 28, 2014 | By Michelle Manafy, Editorial Director – DCN advertising, big data, content marketing, data

Member Spotlight
Incontext Perspectives

Seeing Your Audience Through Big Data
October 22, 2014 | By James Webster, Author, The Marketplace of Attention audiences, big data, data