/ An inside look at the business of digital content
Archive
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Incontext Perspectives
What retailers’ approach to personalization can teach publishers
March 30, 2022 | By Allison Mezzafonte, Media Advisor – Sailthru
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Incontext Advertising
Can CTV avoid the pitfalls that plague digital advertising?
March 29, 2022 | By Chris M. Sutcliffe – Independent Media Reporter -
Incontext Perspectives
30 years of the website: 5 lessons for the next 30 years of content delivery
March 28, 2022 | By John Agger, Principal Industry Marketing Manager for Media & Entertainment – Fastly and
Lee Chen, VP of Business Development – Fastly, Inc. -
Incontext Perspectives
Publishers need user login to maximize the value of cross-device tracking
March 25, 2022 | By Mark Whistler, Head of Product Marketing — Zephr -
Incontext Perspectives
How to build user and advertiser trust with Trust.txt
March 25, 2022 | By Joe Hardin, Vice President of Product Leadership – Alliance for Audited Media