/ An inside look at the business of digital content
Archive
-
Incontext Innovation
How publishers are balancing AI innovation and accountability
December 4, 2024 | By Kevin Rehberg, Vice President, Client Development – Alliance for Audited Media
-
Incontext Research
Influencers take on the news
December 3, 2024 | By Rande Price, Research VP – DCN -
Incontext Advertising
How publishers can use performance marketing to boost growth
December 2, 2024 | By Ju-Kay Kwek, CEO – Switchboard Software -
Incontext Innovation
How The New York Times’ R&D team enriches narratives
November 21, 2024 | By Jessica Patterson – Independent Media Reporter -
Incontext Perspectives
DCN’s media industry must reads: week of November 21, 2024
November 21, 2024 | By Michelle Manafy, Editorial Director – DCN -
Incontext Advertising
Ad ops is too complex for generic AI—here’s what works
November 20, 2024 | By Jay Kulkarni, CEO – Theorem Inc. -
Incontext Research
AI can produce content. But can it tell a good story?
November 19, 2024 | By Rande Price, Research VP – DCN -
Incontext Advertising
The rise of Attention Metrics brings new opportunities for publishers
November 18, 2024 | By Marc Guldimann, CEO & co-founder – Adelaide and
Claire Browne, Head of Research – Adelaide -
Incontext Innovation
Here’s what Bloomberg, Yahoo and Reach are doing on WhatsApp Channels
November 14, 2024 | By Esther Kezia Thorpe – Independent Media Reporter -
Incontext Perspectives
DCN’s media industry must reads: week of November 14, 2024
November 14, 2024 | By Michelle Manafy, Editorial Director – DCN -
Incontext Research
AI developers favor premium media content for training
November 12, 2024 | By Rande Price, Research VP – DCN -
Incontext Innovation
How AI is helping media companies attract and engage audiences
November 11, 2024 | By Dorinne Hoss, Head of Marketing – Arc XP