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Archive
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Incontext Perspectives
Everyone’s talking about ID, but it’s consent that really matters
October 7, 2020 | By Joseph Lospalluto, EVP Americas – Smart AdServer
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Incontext Revenue
Why publishers need to push back on platform-specific “cookie-less” solutions
October 6, 2020 | By Scott Menzer, Co-founder & VP, Product & Operations – ID5 -
Incontext Revenue
Deceptive landing pages: Why ad security must look beyond the creative
October 5, 2020 | By Tobias Silber, VP Marketing—GeoEdge -
Incontext Perspectives
DCN’s must reads: week of October 1, 2020
October 1, 2020 | By Michelle Manafy, Editorial Director – DCN -
Incontext Innovation
Insight killed the video star: The role of video in premium subscriptions
October 1, 2020 | By Chris M. Sutcliffe – Independent Media Reporter -
Incontext Research
Learning from past events to prepare for election day coverage
September 30, 2020 | By Jill Nicholson, Senior Director of Customer Education – Chartbeat -
Incontext Perspectives
Publishers: Marketers care about identity and you should too
September 29, 2020 | By Megan McKenna, VP Marketing—Lotame -
Incontext Perspectives
Adtech’s regulatory reckoning: It’s time to do the right thing with data
September 28, 2020 | By Evan Rutchik, CRO – Ogury -
Incontext Perspectives
DCN’s must reads: week of September 24, 2020
September 24, 2020 | By Michelle Manafy, Editorial Director – DCN -
Incontext Perspectives
Censorship isn’t the issue. Controlling the spread is.
September 24, 2020 | By Jason Kint, CEO – DCN -
Incontext Research
Climate change news coverage has declined. The audience for it has not.
September 23, 2020 | By Fran Berkman, Newsroom Engagement Manager – Taboola and
Jonathan Quach, Software Engineer – Taboola -
Incontext Revenue
Reducing subscription churn is critical for advertising revenue
September 22, 2020 | By Sarah Hartland, Marketing Manager – Lineup Systems