/ An inside look at the business of digital content
Archive
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Incontext Revenue
Can freemium ever be free? Paywall strategies from news, B2B, and B2C
October 7, 2021 | By Chris M. Sutcliffe – Independent Media Reporter
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Incontext Perspectives
What CTV marketers can learn from TV’s past mistakes
October 6, 2021 | By Caroline McCarthy, VP, Marketing – true[X] -
Incontext Revenue
OTT monetization needs to adapt fast or die slow
October 5, 2021 | By Johan Liljelund, CTO and Executive Vice President － DanAds -
Incontext Perspectives
Two ways publishers can increase digital ad revenue from news content
October 4, 2021 | By Dave Constantino, VP of Client Development – Oracle Advertising -
DCN’s must reads: week of September 30, 2021
September 30, 2021 | By Michelle Manafy, Editorial Director – DCN -
Incontext Innovation
How we enhanced our site’s UX and boosted Core Web Vitals scores at The Washington Post
September 30, 2021 | By Holden Foreman – Software Engineer, The Washington Post and
Julie Bacon – Engineering Manager, The Washington Post -
Incontext Perspectives
How AI can provide publishers with the identity advantage
September 29, 2021 | By Jürgen Galler, CEO and Founder — 1plusX -
Incontext Perspectives
Four global publishers explore the opportunities in digital publishing’s new normal
September 28, 2021 | By John Agger, Sr. Industry Marketing Manager for Media & Entertainment – Fastly, Inc. -
Incontext Perspectives
What publishers need to know about the crypto ad market
September 27, 2021 | By Todd Krizelman, CEO – MediaRadar -
Incontext Revenue
What the Hot Pod acquisition signals for Vox Media
September 23, 2021 | By Charlotte Ricca – Independent Media Reporter -
Incontext Perspectives
DCN’s must reads: week of September 23, 2021
September 23, 2021 | By Michelle Manafy, Editorial Director – DCN -
Incontext Perspectives
Zero-party data is a publisher’s secret weapon against big tech changes
September 21, 2021 | By Allison Mezzafonte, Media Advisor – Sailthru