/ An inside look at the business of digital content
Archive
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Incontext Perspectives
DCN’s must reads: week of November 30, 2017
November 30, 2017 | By DCN
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Incontext Research
Research proves it: Viewable marketing campaigns get results (but how much is enough?)
November 29, 2017 | By Rande Price, Research VP – DCN -
Incontext Perspectives
How to tackle brand safety in programmatic, according to GroupM, Vox Media, The Trade Desk, LinkedIn, and Sizmek
November 28, 2017 | By Todd Krizelman, CEO – MediaRadar -
Incontext Perspectives
The Google PR lobbying machine rumbles back
November 20, 2017 | By Jason Kint, CEO – DCN -
Incontext Innovation
Why AccuWeather takes IoT personally
November 16, 2017 | By Peggy Anne Salz, Founder and Lead Analyst – Mobile Groove -
Incontext Perspectives
Facebook ad targeting is incredible – and scary
November 16, 2017 | By Mark Glaser, Founder and Publisher – MediaShift -
Incontext Perspectives
DCN’s must reads: week of November 16, 2017
November 16, 2017 | By DCN -
Incontext Research
Research proves that ad placement directly impacts brand perception
November 15, 2017 | By Rande Price, Research VP – DCN -
Incontext Innovation
Personalization without people: What happens when no one can track consumers?
November 14, 2017 | By Aram Zucker-Scharff, Director, Ad Engineering – The Washington Post -
Incontext Research
From clicks to engagement: The enhanced art of writing headlines
November 13, 2017 | By Terri Walter, Chief Marketing Officer—Chartbeat -
Incontext Innovation
Behind the YouTube video strategy at The Washington Post, Fusion, and The Atlantic
November 9, 2017 | By Ron Miller—Independent Technology Journalist -
Incontext Perspectives
DCN’s must reads: week of November 9, 2017
November 9, 2017 | By DCN