/ An inside look at the business of digital content
Archive
-
Incontext Perspectives
Ad Ops: the unlikely GDPR heroes
February 6, 2018 | By Matt O'Neill, General Manager, Europe – The Media Trust -
Incontext Perspectives
DCN’s must reads: week of February 1, 2018
February 1, 2018 | By DCN -
Incontext Perspectives
Publishers should build products that customers want to pick
February 1, 2018 | By Thomas Baekdal, Founder, Publisher and Media Analyst— Baekdal.com -
Incontext
Publishers will diversify, platforms will tackle TV, and more media predictions for 2018
January 31, 2018 | By Rande Price, Research VP – DCN -
Incontext Perspectives
The pros and cons of using artificial intelligence in ad tech
January 31, 2018 | By Albert Wang, Product Marketing Manager—SpotX -
Incontext Revenue
Inside a local media company’s pivot to reader revenue
January 26, 2018 | By Chris Krewson VP of Strategy—Spirited Media -
Incontext Perspectives
DCN’s must reads: week of January 25, 2018
January 25, 2018 | By DCN -
Incontext Innovation
Hey Google, Alexa, and Siri: Publishers want a fair shot at voice-activated devices
January 25, 2018 | By Mark Glaser, Founder and Publisher – MediaShift -
Incontext Research
Understanding the fractured democracy of media
January 24, 2018 | By Rande Price, Research VP – DCN -
Incontext Perspectives
What you need to know about your risk exposure for Facebook News Feed changes
January 23, 2018 | By Sachin Kamdar, Co-Founder and CEO—Parse.ly -
Incontext Perspectives
Data-driven advertising will change in 2018: The net positive effect of GDPR and transparency
January 19, 2018 | By Eric Marterella, CRO— Lotame -
Incontext Perspectives
Hey Facebook and Google: The stakes are high. You in or out?
January 18, 2018 | By Jason Kint, CEO – DCN