/ An inside look at the business of digital content
Archive
-
Incontext Research
Advertising in quality environments is more cost effective
December 19, 2018 | By Rande Price, Research VP – DCN
-
Incontext Innovation
A look under the hood at USA TODAY NETWORK’s approach to augmented reality
December 18, 2018 | By Peggy Anne Salz, Founder and Lead Analyst – Mobile Groove -
Incontext Perspectives
2019 will be tough on ad fraud—and that’s great news for publishers
December 14, 2018 | By Jim Egan, VP, Global Strategic Sales – IAS -
Incontext Research
Research reveals that ad tech is reducing reader trust
December 13, 2018 | By Rande Price, Research VP – DCN -
Incontext Revenue
Why publishers see a future in a DTC/advertising hybrid model
December 13, 2018 | By Chris M. Sutcliffe – Independent Media Reporter -
Incontext Perspectives
DCN’s must reads: week of December 13, 2018
December 13, 2018 | By Michelle Manafy, Editorial Director – DCN -
Incontext Revenue
How OTT will be sold in 2019 and beyond
December 11, 2018 | By Dana Ghavami, CEO—Spotible -
Incontext Perspectives
3 data-based opportunities publishers should be tracking in 2019
December 10, 2018 | By Megan McKenna, VP Marketing—Lotame -
Incontext Perspectives
DCN’s must reads: week of December 06, 2018
December 5, 2018 | By Michelle Manafy, Editorial Director – DCN -
Incontext Perspectives
With ad dominance comes great responsibility for Amazon
December 5, 2018 | By Mark Glaser, Founder and Publisher – MediaShift -
Incontext Research
Navigating the social media advertising paradox
December 5, 2018 | By Rande Price, Research VP – DCN -
Incontext Perspectives
Native advertising: Is there still room to grow?
December 4, 2018 | By Todd Krizelman, CEO – MediaRadar