/ An inside look at the business of digital content
Archive
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Why brand lift is the advertising industry’s most misunderstood and underutilized metric – and why it should reign supreme
July 15, 2019 | By Jamie Auslander, SVP Research & Analytics—true[X]
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Incontext Research
Young people rely on the news. Unfortunately, they don’t always find it reliable.
July 12, 2019 | By Michelle Manafy, Editorial Director – DCN -
Incontext Perspectives
DCN’s must reads: week of July 11, 2019
July 11, 2019 | By Michelle Manafy, Editorial Director – DCN -
Incontext Policy
Kids digital video is a perilous place and regulation may not be keeping pace
July 11, 2019 | By Bryson Masse – Independent Journalist -
Incontext Perspectives
Can data transparency labels help restore the health of digital advertising?
July 10, 2019 | By Tim Bourgeois — Digital Media Auditor and Consultant -
Incontext Perspectives
The OTT superhighway: What to expect as everyone goes OTT
July 8, 2019 | By Dana Ghavami, CEO—Spotible -
DCN’s must reads: week of July 5, 2019
July 5, 2019 | By Michelle Manafy, Editorial Director – DCN -
Incontext Research
Content discovery is a critical component of SVOD success
July 2, 2019 | By Michelle Manafy, Editorial Director – DCN -
Incontext Innovation
Access and third parties remain concerns as local news goes OTT
June 27, 2019 | By Bryson Masse – Independent Journalist -
Incontext Perspectives
DCN’s must reads: week of June 27, 2019
June 27, 2019 | By Michelle Manafy, Editorial Director – DCN -
Incontext Perspectives
Blocked out: the dangers of overzealous keyword blocking
June 26, 2019 | By Alynn Beyder, Senior Product Marketing Manager – IAS -
Incontext Perspectives
How adopting a product mindset can help agile organizations win digitally
June 25, 2019 | By Jessica Hall, Vice President of Product Strategy & Design–3Pillar Global