/ An inside look at the business of digital content
Archive
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Incontext Perspectives
The pros and cons of using artificial intelligence in ad tech
January 31, 2018 | By Albert Wang, Product Marketing Manager—SpotX
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Incontext Revenue
Inside a local media company’s pivot to reader revenue
January 26, 2018 | By Chris Krewson VP of Strategy—Spirited Media -
Incontext Innovation
Hey Google, Alexa, and Siri: Publishers want a fair shot at voice-activated devices
January 25, 2018 | By Mark Glaser, Founder and Publisher – MediaShift -
Incontext Innovation
The strategy behind Slate’s engaging new design
January 16, 2018 | By Michelle Manafy, Editorial Director – DCN -
Incontext Innovation
How AI and data are allowing the Associated Press to tap new revenue streams
January 15, 2018 | By Peggy Anne Salz, Founder and Lead Analyst – Mobile Groove -
Incontext Innovation
Executive editor Jay Yarow breaks down CNBC’s formula for digital growth
December 21, 2017 | By Ron Miller—Independent Technology Journalist -
Incontext Perspectives
Trendspotting in 2018: Keep an eye on Health Tech
December 20, 2017 | By Sloan Gaon, CEO—PulsePoint -
Incontext Innovation
Why AccuWeather takes IoT personally
November 16, 2017 | By Peggy Anne Salz, Founder and Lead Analyst – Mobile Groove -
Incontext Innovation
Personalization without people: What happens when no one can track consumers?
November 14, 2017 | By Aram Zucker-Scharff, Director, Ad Engineering – The Washington Post -
Incontext Innovation
Behind the YouTube video strategy at The Washington Post, Fusion, and The Atlantic
November 9, 2017 | By Ron Miller—Independent Technology Journalist -
Incontext Perspectives
22×20 Kicks-off media literacy week with #sschat
November 7, 2017 | By Jennifer Bassett, Managing Editor—Outbrain -
Incontext Perspectives
Why tackling ad fraud is a priority at Purch
October 30, 2017 | By Michelle Manafy, Editorial Director – DCN