/ An inside look at the business of digital content
Archive
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Incontext Innovation
Insight killed the video star: The role of video in premium subscriptions
October 1, 2020 | By Chris M. Sutcliffe – Independent Media Reporter
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Incontext Innovation
How Insider Inc. leverages first-party data for its partners
September 21, 2020 | By Kristy Schafer, VP Americas – Permutive -
Incontext Innovation
How 3 local news outlets optimize mobile experiences
September 3, 2020 | By Esther Kezia Thorpe – Independent Media Reporter -
Incontext Innovation
Yes, CTV is complex. But it is worth your time and investment
August 31, 2020 | By Simon Asselin, SVP, Engineering – trueX -
Incontext Revenue
How three media companies are approaching virtual events and monetization
August 6, 2020 | By Esther Kezia Thorpe – Independent Media Reporter -
Incontext Perspectives
As identity solutions evolve, smart publishers see an opportunity
July 28, 2020 | By Chris Hartley, Chief Revenue Officer – Britepool -
Incontext Innovation
How CUNY’s Anita Zielina cultivates change leaders in the media business
June 17, 2020 | By Peggy Anne Salz, Founder and Lead Analyst – Mobile Groove -
Incontext Revenue
How to build the house of addressable TV
June 1, 2020 | By Virginie Dremeaux, Vice President, Marketing and Communications, International – FreeWheel -
Incontext Innovation
Why HBR’s Maureen Hoch is focused on high-touch content right now
May 18, 2020 | By Peggy Anne Salz, Founder and Lead Analyst – Mobile Groove -
Incontext Innovation
Food brands deliver a hearty response to changing consumption habits
May 14, 2020 | By Esther Kezia Thorpe – Independent Media Reporter -
Incontext Innovation
With a new live LinkedIn show, HBR connects with readers on coping in the wake of Covid-19
April 30, 2020 | By Esther Kezia Thorpe – Independent Media Reporter -
The time is right for AR: Inside Axel Springer’s immersive travel experience
April 14, 2020 | By Peggy Anne Salz, Founder and Lead Analyst – Mobile Groove