/ An inside look at the business of digital content
Archive
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Incontext Perspectives
2025: The year to reclaim audiences and build community
February 25, 2025 | By Dorinne Hoss, Head of Marketing – Arc XP
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Incontext Perspectives
Build audience with this adaptive approach
February 6, 2025 | By Richard E. Brown, Media Revenue Consultant -
Incontext Perspectives
Attracting audiences to political news
January 30, 2025 | By Matthew Powers—Professor, University of Washington, Seattle -
Incontext Perspectives
Gen Z is changing the media landscape. Can you keep up?
January 29, 2025 | By Esha Walia – Finance and Journalism Student, Northeastern University -
Incontext Research
Decoding the video habits of Gen Z and Gen Y
January 6, 2025 | By Rande Price, Research VP – DCN -
Incontext Research
Audience trust: journalists vs independent creators
December 17, 2024 | By Rande Price, Research VP – DCN -
Incontext Research
Influencers take on the news
December 3, 2024 | By Rande Price, Research VP – DCN -
Incontext Advertising
How publishers can use performance marketing to boost growth
December 2, 2024 | By Ju-Kay Kwek, CEO – Switchboard Software -
Incontext Innovation
Here’s what Bloomberg, Yahoo and Reach are doing on WhatsApp Channels
November 14, 2024 | By Esther Kezia Thorpe – Media Reporter -
Incontext Innovation
How AI is helping media companies attract and engage audiences
November 11, 2024 | By Dorinne Hoss, Head of Marketing – Arc XP -
Incontext Research
In a fragmented video landscape, viewers start online
November 4, 2024 | By Rande Price, Research VP – DCN -
Incontext Research
It’s time to recognize and change the media’s costly Africa bias
October 28, 2024 | By Suzanne S. LaPierre – Independent Media Reporter