/ An inside look at the business of digital content
Archive
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Incontext Perspectives
Duopoly dystopia
July 26, 2018 | By Chris Pedigo, SVP Government Affairs – DCN
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Incontext Perspectives
Three inventory quality trends to watch in digital advertising
July 24, 2018 | By Eric Bozinny Director, Inventory Quality—PubMatic -
Incontext
Consumers want control to improve the relevance of online advertising
July 18, 2018 | By Rande Price, Research VP – DCN -
Incontext Revenue
6 Business questions to consider before investing in programmatic advertising
July 17, 2018 | By Margaret Farmakis. VP—Sovrn Services -
Incontext Research
Post-GDPR impact: Programmatic remains strong in the U.S.
July 17, 2018 | By Todd Krizelman, CEO – MediaRadar -
Incontext
Programmatic is not just for media buyers. What the rest of us need to know
July 11, 2018 | By Raquel Rosenthal, CEO – Digilant US -
Incontext Research
Trusted environments positively influence ads
July 11, 2018 | By Rande Price, Research VP – DCN -
Incontext Revenue
Thinking differently about outstream video ads
July 10, 2018 | By Dennis Yuscavitch, VP of Product Marketing—Outbrain -
Incontext Innovation
How digital, streaming services are pushing linear TV to innovate
June 21, 2018 | By Mark Glaser, Founder and Publisher – MediaShift -
Incontext Perspectives
The shift towards context-based advertising
June 18, 2018 | By Sachin Kamdar, Co-Founder and CEO—Parse.ly -
Incontext Perspectives
Facebook’s political ad disclosures are a train wreck in progress
June 7, 2018 | By Mark Glaser, Founder and Publisher – MediaShift -
Incontext Perspectives
Being big and behaving badly
May 23, 2018 | By Jason Kint, CEO – DCN