/ An inside look at the business of digital content
Archive
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Incontext Revenue
Thinking differently about outstream video ads
July 10, 2018 | By Dennis Yuscavitch, VP of Product Marketing—Outbrain
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Incontext Innovation
How digital, streaming services are pushing linear TV to innovate
June 21, 2018 | By Mark Glaser, Founder and Publisher – MediaShift -
Incontext Perspectives
The shift towards context-based advertising
June 18, 2018 | By Sachin Kamdar, Co-Founder and CEO—Parse.ly -
Incontext Perspectives
Facebook’s political ad disclosures are a train wreck in progress
June 7, 2018 | By Mark Glaser, Founder and Publisher – MediaShift -
Incontext Perspectives
Being big and behaving badly
May 23, 2018 | By Jason Kint, CEO – DCN -
Incontext Research
Older listeners are as likely to pay to avoid ads as they are to stop listening altogether
May 16, 2018 | By Rande Price, Research VP – DCN -
Incontext Perspectives
Digital can change for the better, viewability is the proof
May 14, 2018 | By Harmon Lyons, Vice President, Business Development—Integral Ad Science -
Incontext Research
Why being more transparent about data may make your ads more effective
May 9, 2018 | By Rande Price, Research VP – DCN -
Incontext Perspectives
Trends at the NewFronts: brand safety, metrics, big media ‘coopetition’ with platforms
May 3, 2018 | By Mark Glaser, Founder and Publisher – MediaShift -
Incontext Perspectives
The time is now: Make aggressive moves to win market share
April 10, 2018 | By Tim Bourgeois — Digital Media Auditor and Consultant -
Incontext Research
In good company: Advertising context matters
April 4, 2018 | By Rande Price, Research VP – DCN -
Incontext Perspectives
Why the IAB GDPR Transparency and Consent Framework is a non-starter for publishers
March 19, 2018 | By Jason Kint, CEO – DCN