/ An inside look at the business of digital content
Archive
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Incontext Perspectives
The next frontier in digital ad fraud: local markets
October 29, 2018 | By Kevin Rehberg, Vice President, Client Development – Alliance for Audited Media
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Incontext Perspectives
5 big takeaways from the NewFronts West
October 18, 2018 | By Mark Glaser, Founder and Publisher – MediaShift -
Incontext Perspectives
Instagram vs. YouTube: Who will win the digital ad war?
October 15, 2018 | By Todd Krizelman, CEO – MediaRadar -
Incontext Perspectives
If attention is the currency for advertising, what does it take to get more?
October 9, 2018 | By Dennis Yuscavitch, VP of Product Marketing—Outbrain -
Incontext Perspectives
Demand for media quality is a challenge and an opportunity
October 1, 2018 | By Yvette Lapompe, Senior Product Manager, Publisher Verification—Integral Ad Science -
Incontext Perspectives
What building a digital media agency has taught us about navigating programmatic
September 17, 2018 | By Adam Cahill, CEO & Founder – Anagram -
Incontext Research
Programmatic spend continues to surge in 2018
August 29, 2018 | By Todd Krizelman, CEO – MediaRadar -
Incontext Revenue
Here’s how to maximize the value of your PMP
July 30, 2018 | By Mike Kim, VP Product Management, Optimization—Integral Ad Science -
Incontext Perspectives
Duopoly dystopia
July 26, 2018 | By Chris Pedigo, SVP Government Affairs – DCN -
Incontext Perspectives
Three inventory quality trends to watch in digital advertising
July 24, 2018 | By Eric Bozinny Director, Inventory Quality—PubMatic -
Incontext
Consumers want control to improve the relevance of online advertising
July 18, 2018 | By Rande Price, Research VP – DCN -
Incontext Revenue
6 Business questions to consider before investing in programmatic advertising
July 17, 2018 | By Margaret Farmakis. VP—Sovrn Services