/ An inside look at the business of digital content
Archive
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Incontext Revenue
How OTT will be sold in 2019 and beyond
December 11, 2018 | By Dana Ghavami, CEO—Spotible
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Incontext Perspectives
With ad dominance comes great responsibility for Amazon
December 5, 2018 | By Mark Glaser, Founder and Publisher – MediaShift -
Incontext Research
Navigating the social media advertising paradox
December 5, 2018 | By Rande Price, Research VP – DCN -
Incontext Perspectives
The Google monopoly that no one Is talking about
November 2, 2018 | By Justin Choi, Founder and CEO—Nativo -
Incontext Perspectives
The next frontier in digital ad fraud: local markets
October 29, 2018 | By Kevin Rehberg, Vice President, Client Development – Alliance for Audited Media -
Incontext Perspectives
5 big takeaways from the NewFronts West
October 18, 2018 | By Mark Glaser, Founder and Publisher – MediaShift -
Incontext Perspectives
Instagram vs. YouTube: Who will win the digital ad war?
October 15, 2018 | By Todd Krizelman, CEO – MediaRadar -
Incontext Perspectives
If attention is the currency for advertising, what does it take to get more?
October 9, 2018 | By Dennis Yuscavitch, VP of Product Marketing—Outbrain -
Incontext Perspectives
Demand for media quality is a challenge and an opportunity
October 1, 2018 | By Yvette Lapompe, Senior Product Manager, Publisher Verification—Integral Ad Science -
Incontext Perspectives
What building a digital media agency has taught us about navigating programmatic
September 17, 2018 | By Adam Cahill, CEO & Founder – Anagram -
Incontext Research
Programmatic spend continues to surge in 2018
August 29, 2018 | By Todd Krizelman, CEO – MediaRadar -
Incontext Revenue
Here’s how to maximize the value of your PMP
July 30, 2018 | By Mike Kim, VP Product Management, Optimization—Integral Ad Science