/ An inside look at the business of digital content
Archive
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Incontext Innovation
CPM is old news: The business case for selling content differently
February 12, 2019 | By Trisha Stefani, VP, Media Partnerships – Pressboard
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Incontext Perspectives
The threat to CPGs creates advertising opportunities for publishers
January 22, 2019 | By Todd Krizelman, CEO – MediaRadar -
Incontext Perspectives
Improving viewability creates new opportunities for premium publishers
January 16, 2019 | By Tim Bourgeois — Digital Media Auditor and Consultant -
Incontext Revenue
How OTT will be sold in 2019 and beyond
December 11, 2018 | By Dana Ghavami, CEO—Spotible -
Incontext Perspectives
With ad dominance comes great responsibility for Amazon
December 5, 2018 | By Mark Glaser, Founder and Publisher – MediaShift -
Incontext Research
Navigating the social media advertising paradox
December 5, 2018 | By Rande Price, Research VP – DCN -
Incontext Perspectives
The Google monopoly that no one Is talking about
November 2, 2018 | By Justin Choi, Founder and CEO—Nativo -
Incontext Perspectives
The next frontier in digital ad fraud: local markets
October 29, 2018 | By Kevin Rehberg, Vice President, Client Development – Alliance for Audited Media -
Incontext Perspectives
5 big takeaways from the NewFronts West
October 18, 2018 | By Mark Glaser, Founder and Publisher – MediaShift -
Incontext Perspectives
Instagram vs. YouTube: Who will win the digital ad war?
October 15, 2018 | By Todd Krizelman, CEO – MediaRadar -
Incontext Perspectives
If attention is the currency for advertising, what does it take to get more?
October 9, 2018 | By Dennis Yuscavitch, VP of Product Marketing—Outbrain -
Incontext Perspectives
Demand for media quality is a challenge and an opportunity
October 1, 2018 | By Yvette Lapompe, Senior Product Manager, Publisher Verification—Integral Ad Science