/ An inside look at the business of digital content
Archive
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Incontext Perspectives
To maximize OTT performance, should we think lean back or lean forward?
May 6, 2019 | By Dana Ghavami, CEO—Spotible
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Incontext Research
Better machine decision-making, rethinking digital ads, and smart cities will improve the health of the internet
May 1, 2019 | By Rande Price, Research VP – DCN -
Incontext Perspectives
Mobile apps are making a comeback and publishers better be ready
April 22, 2019 | By Eric Shih, Chief Supply Officer - Teads -
Incontext Perspectives
Publishers have their mojo back
April 11, 2019 | By Jason Kint, CEO – DCN -
Incontext Research
Are YouTube video ads getting longer?
April 9, 2019 | By Todd Krizelman, CEO – MediaRadar -
Incontext Research
Changing consumer behavior drives new advertising priorities
April 3, 2019 | By Melinda McLaughlin, CMO—Extreme Reach -
Incontext Perspectives
Spring is in the air for advertisers and premium publishers. But we need to cultivate the opportunity for revenue growth.
March 25, 2019 | By Michael Tuminello, VP of Publisher Products—IAS -
Incontext Perspectives
Why brands are changing their tune about podcast advertising
March 13, 2019 | By Tim Bourgeois — Digital Media Auditor and Consultant -
Incontext Perspectives
Malware and redirects: Publishers need to protect customers now more than ever
March 1, 2019 | By Steve Stup, CRO—The Media Trust -
Incontext Innovation
CPM is old news: The business case for selling content differently
February 12, 2019 | By Trisha Stefani, VP, Media Partnerships – Pressboard -
Incontext Perspectives
The threat to CPGs creates advertising opportunities for publishers
January 22, 2019 | By Todd Krizelman, CEO – MediaRadar -
Incontext Perspectives
Improving viewability creates new opportunities for premium publishers
January 16, 2019 | By Tim Bourgeois — Digital Media Auditor and Consultant