/ An inside look at the business of digital content
Archive
-
Incontext Advertising
Oracle’s ad tech exit is a wake-up call for data agility
July 31, 2024 | By Ju-Kay Kwek, CEO – Switchboard Software
-
Incontext Advertising
How brands’ LGBTQA+ ad-pullback impacted publishers
July 17, 2024 | By Brett House, SVP, Product GTM & Strategy – MediaRadar -
Incontext Advertising
A post-cookie revenue risk and revenue replacement playbook
July 1, 2024 | By Art Muldoon, CEO – ArcSpan Technologies -
Incontext Advertising
Four media companies on tackling signal loss with data collaboration
June 24, 2024 | By Jeffrey Rosello, VP Customer Success – Permutive -
Incontext Advertising
Google’s delays give publishers time for identity experimentation
June 19, 2024 | By Andy Monfried, CEO & Founder – Lotame -
Incontext Advertising
Are you ready? Two-thirds of publishers aren’t prepared for a cookieless future
June 17, 2024 | By James Colborn, Global VP, Data – Teads -
Incontext Advertising
How inclusion lists fight misinformation
June 12, 2024 | By Steven Brill – co-CEO NewsGuard, Author of “The Death of Truth” -
Incontext Advertising
How automation harmonizes tech-enabled creatives and ad ops
June 10, 2024 | By Michele Bavitz, Global Head of Account Management – Theorem -
Incontext Advertising
How publishers can use predictive audiences to grow revenue
May 28, 2024 | By Danish Ahmed, Director of Product Management – Nativo -
Incontext Advertising
The resurgence of rich media ad products
May 20, 2024 | By Shawn Pokorny, Director of Campaign Services – Clipcentric -
Incontext Advertising
TikTok’s troubles are an opportunity for media companies
May 13, 2024 | By Todd Krizelman, CEO – MediaRadar -
Incontext Advertising
Cloudy with a chance of innovation: reinvent the future of advertising
May 6, 2024 | By Manny Balbin, Head of Product Media & Publishing – Switchboard Software