/ An inside look at the business of digital content
Archive
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Incontext Advertising
How automation harmonizes tech-enabled creatives and ad ops
June 10, 2024 | By Michele Bavitz, Global Head of Account Management – Theorem
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Incontext Advertising
How publishers can use predictive audiences to grow revenue
May 28, 2024 | By Danish Ahmed, Director of Product Management – Nativo -
Incontext Advertising
The resurgence of rich media ad products
May 20, 2024 | By Shawn Pokorny, Director of Campaign Services – Clipcentric -
Incontext Advertising
TikTok’s troubles are an opportunity for media companies
May 13, 2024 | By Todd Krizelman, CEO – MediaRadar -
Incontext Advertising
Cloudy with a chance of innovation: reinvent the future of advertising
May 6, 2024 | By Manny Balbin, Head of Product Media & Publishing – Switchboard Software -
Incontext Revenue
Election coverage for better engagement, retention and revenue
April 17, 2024 | By Naomi Owusu, CEO and Co-founder – Tickaroo -
Incontext Advertising
How streamers can optimize viewer experience through ad podding
April 15, 2024 | By Emmanuel Josserand, Senior Director, Brand, Agency and Industry Relations – FreeWheel -
Incontext Advertising
Addressing uncertainty: testing addressability with programmatic curation
April 10, 2024 | By Megan Sullivan‑Jenks, Director, Product Marketing, Supply & Commerce Grid – Criteo -
Incontext Advertising
How publishers can use taxonomies to maximize monetization
April 8, 2024 | By Christopher Guenther, COO – ArcSpan Technologies -
Incontext Advertising
3 Trust signals that help publishers stand out from MFAs
April 1, 2024 | By Rich Murphy, President – Alliance for Audited Media -
Incontext Revenue
Podcasters explore diverse revenue streams in a bid for growth
March 28, 2024 | By Jessica Patterson – Independent Media Reporter -
Incontext Advertising
Data collaboration gives power to the publishers
March 27, 2024 | By Dave Chokshi, Director of Client Services – Lotame