/ An inside look at the business of digital content
Archive
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Incontext Research
The halo effect is real: New research confirms that ads perform better in quality contexts
August 1, 2019 | By Rande Price, Research VP – DCN
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Incontext Perspectives
Can data transparency labels help restore the health of digital advertising?
July 10, 2019 | By Tim Bourgeois — Digital Media Auditor and Consultant -
Incontext Revenue
How publishers can unlock outcome-oriented advertising models
June 10, 2019 | By Federico Benincasa, SVP Product for Publisher Solutions—Teads -
Incontext Perspectives
DTC brands are disrupting ecommerce—and advertising
June 4, 2019 | By Todd Krizelman, CEO – MediaRadar -
Incontext Perspectives
Video advertising in on the rise. But it isn’t for everyone
May 17, 2019 | By Tim Bourgeois — Digital Media Auditor and Consultant -
Incontext Research
Marketers keep spending on problematic platforms
May 13, 2019 | By Michelle Manafy, Editorial Director – DCN -
Incontext Perspectives
To maximize OTT performance, should we think lean back or lean forward?
May 6, 2019 | By Dana Ghavami, CEO—Spotible -
Incontext Research
Better machine decision-making, rethinking digital ads, and smart cities will improve the health of the internet
May 1, 2019 | By Rande Price, Research VP – DCN -
Incontext Perspectives
Mobile apps are making a comeback and publishers better be ready
April 22, 2019 | By Eric Shih, Chief Supply Officer - Teads -
Incontext Perspectives
Publishers have their mojo back
April 11, 2019 | By Jason Kint, CEO – DCN -
Incontext Research
Are YouTube video ads getting longer?
April 9, 2019 | By Todd Krizelman, CEO – MediaRadar -
Incontext Research
Changing consumer behavior drives new advertising priorities
April 3, 2019 | By Melinda McLaughlin, CMO—Extreme Reach