/ An inside look at the business of digital content
Archive
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Incontext Perspectives
Compete or collaborate? Two approaches to dealing with walled gardens
November 20, 2019 | By Sarah Hartland, Marketing Manager – Lineup Systems
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Incontext Perspectives
How to accurately evaluate your content marketing
November 18, 2019 | By Justin Walls, Digital Media Buyer – Pressboard -
Incontext Perspectives
Let’s celebrate the decline of the third-party cookie
November 13, 2019 | By Kristy Schafer, VP Americas – Permutive -
Incontext Research
Malvertising: You ain’t seen nothin’ yet
October 30, 2019 | By Louis-David Mangin, CEO and Co-Founder—Confiant -
Incontext Perspectives
Ad effectiveness measurement doesn’t scale, and it’s failing advertisers
October 23, 2019 | By Jamie Auslander, SVP Research & Analytics—true[X] -
Incontext Revenue
Local news: Forget national metrics and focus on your strengths
October 17, 2019 | By Chris M. Sutcliffe – Independent Media Reporter -
Incontext Perspectives
How publishers are rethinking audience in a user-first world
October 15, 2019 | By Michael D. Silberman, SVP Strategy—Piano -
Incontext Perspectives
With the cookie crumbling, the new recipe for data-driven success features consumer trust
October 7, 2019 | By Amit Elisha, Vice President of Product–Outbrain -
Incontext Perspectives
Google continues its offensive, but we’re all smarter now
October 3, 2019 | By Jason Kint, CEO – DCN -
Incontext Revenue
How intelligent paywalls maximize total digital revenue
October 2, 2019 | By Matt Lindsay, President—Mather Economics -
Incontext Revenue
Three tools publishers need to compete with the duopoly
October 1, 2019 | By Eric Shih, Chief Supply Officer - Teads -
Incontext Perspectives
B2B companies up digital marketing in response to industry trends
September 23, 2019 | By Todd Krizelman, CEO – MediaRadar