/ An inside look at the business of digital content
Archive
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Incontext Perspectives
With the cookie crumbling, the new recipe for data-driven success features consumer trust
October 7, 2019 | By Amit Elisha, Vice President of Product–Outbrain
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Incontext Perspectives
Google continues its offensive, but we’re all smarter now
October 3, 2019 | By Jason Kint, CEO – DCN -
Incontext Revenue
How intelligent paywalls maximize total digital revenue
October 2, 2019 | By Matt Lindsay, President—Mather Economics -
Incontext Revenue
Three tools publishers need to compete with the duopoly
October 1, 2019 | By Eric Shih, Chief Supply Officer - Teads -
Incontext Perspectives
B2B companies up digital marketing in response to industry trends
September 23, 2019 | By Todd Krizelman, CEO – MediaRadar -
Incontext Revenue
Beyond subscriptions: Redefining the value exchange between audience and publisher
August 29, 2019 | By Chris M. Sutcliffe – Independent Media Reporter -
Incontext Research
Malicious ads are down. But don’t rest easy yet.
August 28, 2019 | By John Murphy, Chief Strategy Officer – Confiant Inc. -
Incontext Perspectives
Subscriptions v. advertising models: Can they co-exist?
August 26, 2019 | By Tyler Bishop, CMO – Ezoic -
Incontext Research
High quality content casts positive halo over ad perception
August 19, 2019 | By Osbaldo Franco, Director, Research & Analytics – Integral Ad Science -
Incontext Revenue
Why publishers need to focus on outcome-based advertising solutions
August 12, 2019 | By Eric Shih, Chief Supply Officer - Teads -
Incontext Research
What Pew’s latest industry stats say about the media marketplace
August 7, 2019 | By Rande Price, Research VP – DCN -
Incontext Research
The halo effect is real: New research confirms that ads perform better in quality contexts
August 1, 2019 | By Rande Price, Research VP – DCN