/ An inside look at the business of digital content
Archive
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Incontext Perspectives
Revenue or readers: Which one should you choose?
April 28, 2020 | By Jon Fletcher, Content Editor – Marfeel
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Incontext Research
It’s time to align data practices with consumer expectations
April 27, 2020 | By Rande Price, Research VP – DCN -
Incontext Revenue
The dominance and obstinance of big tech platforms
April 23, 2020 | By Chris Pedigo, SVP Government Affairs – DCN -
Incontext Perspectives
Publishers walk a revenue/ad quality tightrope – but there’s hope
April 21, 2020 | By Amnon Siev, CEO – GeoEdge -
Incontext Perspectives
Why marketers should be afraid of the dark
April 20, 2020 | By Stephen DiMarco, Chief Digital Officer, NA – Kantar -
Incontext Revenue
Q2 ad rates are at a historic low: This is how publishers should address it
April 15, 2020 | By Tyler Bishop, CMO – Ezoic -
Incontext Perspectives
Fact check series, part two: contextual targeting, audience targeting, and match rates
April 8, 2020 | By Adam Solomon, CMO – Lotame -
Incontext Research
An analysis of the spend amidst Covid-19: threats and opportunities
April 1, 2020 | By Todd Krizelman, CEO – MediaRadar -
Incontext Innovation
Quick reflexes and hard news: The media industry’s new reality
March 26, 2020 | By Chris M. Sutcliffe – Independent Media Reporter -
Incontext Perspectives
How blockchain can – and can’t – help advertisers navigate TV and video
March 24, 2020 | By Jason Manningham, General Manager, Blockgraph – FreeWheel -
Incontext Perspectives
We need the news. And the news needs us.
March 19, 2020 | By Jason Kint, CEO – DCN -
Incontext Research
More advertising doesn’t equal more effective advertising – the numbers back it up
March 16, 2020 | By Jamie Auslander, SVP Research & Analytics—true[X]