/ An inside look at the business of digital content
Archive
-
Incontext Research
How publishers can reset to serve a cookie-less digital marketplace
July 7, 2020 | By Rande Price, Research VP – DCN
-
Incontext Perspectives
Consumers and advertisers are overwhelmed by the tyranny of choice
June 22, 2020 | By Bruce Brandfon, Chief Media Officer – Duration Media -
Incontext Revenue
The case for combined revenue models
June 15, 2020 | By Sarah Hartland, Marketing Manager – Lineup Systems -
Incontext Perspectives
Media execs weigh in on Covid-crisis inspired trends: creativity, productivity, and growth
June 11, 2020 | By Will Harris – Independent Journalist -
Incontext Perspectives
With advertising rocked, it’s a good time to revisit fundamentals
June 10, 2020 | By Tim Bourgeois — Digital Media Auditor and Consultant -
Incontext Revenue
Rebound ready: Four ways to build digital revenue
June 8, 2020 | By Jessica Hall, Vice President of Product Strategy & Design–3Pillar Global -
Incontext Revenue
How to build the house of addressable TV
June 1, 2020 | By Virginie Dremeaux, Vice President, Marketing and Communications, International – FreeWheel -
Incontext Perspectives
The Google antitrust ship has set its course
May 21, 2020 | By Jason Kint, CEO – DCN -
Incontext Perspectives
Identity crisis: Why Google and Facebook dominate digital advertising
May 19, 2020 | By David J. Moore, CEO – BritePool -
Why brand suitability is important for publishers and advertisers
May 12, 2020 | By Chris Langel, Vice President Measurement – Oracle Advertising and Customer Experience -
Incontext Perspectives
How marketers and publishers can collaborate for success
May 11, 2020 | By Jim Egan, VP, Global Strategic Sales – IAS -
Incontext Research
ISBA’s new research challenges the programmatic supply chain
May 8, 2020 | By Rande Price, Research VP – DCN