/ An inside look at the business of digital content
Archive
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Incontext Perspectives
To thrive in the post-cookie era, web publishers must act now
January 26, 2021 | By Eliot Dahood, Chief Technical Officer – BritePool
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Incontext Perspectives
Supply path optimization: only the best for publishers and advertisers
January 18, 2021 | By Bruce Brandfon, Chief Media Officer – Duration Media -
Incontext Research
Media industry predictions for 2021: OTT, video, social, and more
January 12, 2021 | By Todd Krizelman, CEO – MediaRadar -
Incontext Perspectives
The 4 most important questions to ask when evaluating identity solutions
January 6, 2021 | By Pierre Diennet, Vice President of Product Management – Lotame -
Incontext Research
Publishers accelerated diversification strategies in 2020!
December 15, 2020 | By Rande Price, Research VP – DCN -
Incontext Perspectives
Why cohorts is a privacy detour the media industry should avoid
December 14, 2020 | By Mathieu Roche, Co-Founder & CEO – ID5 -
Incontext Research
Checklist for effective advertising environments: brand fitness, quality, trust
November 30, 2020 | By Rande Price, Research VP – DCN -
Incontext Innovation
Rethinking ad production for connected TV
November 24, 2020 | By Simon Asselin, SVP, Engineering – trueX -
Incontext Perspectives
Do publishers stand a chance against the digital duopoly?
November 24, 2020 | By Evan Rutchik, CRO – Ogury -
Incontext Perspectives
To understand where the cookie is headed, let’s look at its history
November 16, 2020 | By Bruce Judson, Vice President of Communications – BritePool -
Incontext Revenue
By prioritizing context and understanding over “attention,” Vox Media is poised for growth
October 27, 2020 | By Dave Constantino, VP of Client Development – Oracle Advertising -
Incontext Perspectives
To win in the digital ad game, focus on the end (user)
October 19, 2020 | By Eddie Lee, Head of Publisher Account Management – Nativo