/ An inside look at the business of digital content
Archive
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Incontext Innovation
Rethinking ad production for connected TV
November 24, 2020 | By Simon Asselin, SVP, Engineering – trueX
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Incontext Perspectives
Do publishers stand a chance against the digital duopoly?
November 24, 2020 | By Evan Rutchik, CRO – Ogury -
Incontext Perspectives
To understand where the cookie is headed, let’s look at its history
November 16, 2020 | By Bruce Judson, Vice President of Communications – BritePool -
Incontext Revenue
By prioritizing context and understanding over “attention,” Vox Media is poised for growth
October 27, 2020 | By Dave Constantino, VP of Client Development – Oracle Advertising -
Incontext Perspectives
To win in the digital ad game, focus on the end (user)
October 19, 2020 | By Eddie Lee, Head of Publisher Account Management – Nativo -
Incontext Perspectives
How machine learning improves header bidding
October 15, 2020 | By Ankit Oberoi, CEO & Co-Founder – AdPushup -
Incontext Revenue
Why publishers need to push back on platform-specific “cookie-less” solutions
October 6, 2020 | By Scott Menzer, Co-founder & VP, Product & Operations – ID5 -
Incontext Revenue
Deceptive landing pages: Why ad security must look beyond the creative
October 5, 2020 | By Tobias Silber, CBO – GeoEdge -
Incontext Perspectives
Adtech’s regulatory reckoning: It’s time to do the right thing with data
September 28, 2020 | By Evan Rutchik, CRO – Ogury -
Incontext Revenue
Reducing subscription churn is critical for advertising revenue
September 22, 2020 | By Sarah Hartland, Marketing Manager – Lineup Systems -
Incontext Innovation
How Insider Inc. leverages first-party data for its partners
September 21, 2020 | By Kristy Schafer, VP Americas – Permutive -
Incontext Research
The industries surprising us with their ad spend in correlation to Covid-19
September 16, 2020 | By Todd Krizelman, CEO – MediaRadar