/ An inside look at the business of digital content
Archive
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Incontext Innovation
DCN leads new era of quality content signaling with trust.txt
February 17, 2021 | By Jason Kint, CEO – DCN
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Incontext Research
When Apple closes a door, malvertising opens a window
February 17, 2021 | By Gavin Dunaway, Product Marketing – The Media Trust -
Incontext Perspectives
3 insider tips to enable unified cross-channel measurement
February 10, 2021 | By Dave Constantino, VP of Client Development – Oracle Advertising -
Incontext Perspectives
3 trends that will define media success in 2021
February 8, 2021 | By Chris Hansen, SVP Media and Information Services – 3Pillar Global -
Incontext Perspectives
Preparing for advanced TV’s 2021 take off
January 27, 2021 | By Virginie Dremeaux, Vice President, Marketing and Communications, International – FreeWheel -
Incontext Perspectives
To thrive in the post-cookie era, web publishers must act now
January 26, 2021 | By Eliot Dahood, Chief Technical Officer – BritePool -
Incontext Perspectives
Supply path optimization: only the best for publishers and advertisers
January 18, 2021 | By Bruce Brandfon, Chief Media Officer – Duration Media -
Incontext Research
Media industry predictions for 2021: OTT, video, social, and more
January 12, 2021 | By Todd Krizelman, CEO – MediaRadar -
Incontext Perspectives
The 4 most important questions to ask when evaluating identity solutions
January 6, 2021 | By Pierre Diennet, Vice President of Product Management – Lotame -
Incontext Research
Publishers accelerated diversification strategies in 2020!
December 15, 2020 | By Rande Price, Research VP – DCN -
Incontext Perspectives
Why cohorts is a privacy detour the media industry should avoid
December 14, 2020 | By Mathieu Roche, Co-Founder & CEO – ID5 -
Incontext Research
Checklist for effective advertising environments: brand fitness, quality, trust
November 30, 2020 | By Rande Price, Research VP – DCN