/ An inside look at the business of digital content
Archive
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Incontext Perspectives
What publishers need to measure for healthy header bidding
April 6, 2021 | By Alexandra Balashoyu, Head of Publisher Operations – The MediaGrid
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Incontext Perspectives
4 proposals for navigating post-cookie identity
April 5, 2021 | By Pierre Diennet, Vice President of Product Management – Lotame -
Incontext Perspectives
Gannett’s Kelly Andresen talks revenue, regulations, and future growth
March 31, 2021 | By Kim Adcroft, Director, Publisher Success – Ogury -
Incontext Perspectives
3 ways publishers can fight fraud before it impacts revenue
March 29, 2021 | By Dan Lawton, VP, Business Development – DoubleVerify -
Incontext Perspectives
Farewell cookies, hello true omnichannel experience
March 24, 2021 | By Chris Hansen, SVP Media and Information Services – 3Pillar Global -
Incontext Perspectives
Retiring third-party cookies: Stop panicking and start planning
March 17, 2021 | By Michael D. Silberman, SVP Strategy—Piano -
Incontext Perspectives
Automating O2C processes will resolve pain points and ensure scalability
March 16, 2021 | By Jennifer Choo, Senior Marketing Manager — Theorem Inc. -
Incontext Perspectives
Building your sandcastle in the privacy sandbox
March 9, 2021 | By Joseph Lospalluto, EVP Americas – Smart AdServer -
Incontext Perspectives
How cookie deprecation puts publishers in a sweet spot
March 3, 2021 | By Jim Egan, VP, Global Strategic Sales – IAS -
Incontext Perspectives
The year of publisher-driven identity
March 1, 2021 | By Joanna Burton, Chief Strategy Officer – ID5 -
Incontext Revenue
Protecting ad revenue and prioritizing transparency in mobile
February 24, 2021 | By Jason White, Senior Vice President and Head of Publishers – LiveRamp -
Incontext Perspectives
Raising the bar on ad quality and transparency
February 23, 2021 | By Tobias Silber, CBO – GeoEdge