/ An inside look at the business of digital content
Archive
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Incontext Perspectives
A better ad experience is a better user experience
May 4, 2021 | By Tobias Silber, CBO – GeoEdge
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Incontext Perspectives
Building a 360-degree customer view to thrive in post-cookie publishing
April 21, 2021 | By Dave Constantino, VP of Client Development – Oracle Advertising -
Incontext Research
Discriminatory optimization: Social algorithms conflict with marketing plans
April 20, 2021 | By Rande Price, Research VP – DCN -
Incontext Perspectives
Instead of scrabbling over the triopoly’s crumbs, publishers must unite
April 19, 2021 | By Bruce Brandfon, Chief Media Officer – Duration Media -
Incontext Perspectives
How to choose the right approach – and solution – for a cookie-less world
April 14, 2021 | By Valbona Gjini, Marketing Director – ID5 -
Incontext Perspectives
The race is on for publishers and brands to leverage first-party data
April 12, 2021 | By Aphrodite Brinsmead, Senior Product Marketing Manager – Permutive -
Incontext Revenue
With a mix of ads and subs, The Weather Company’s forecast looks good
April 6, 2021 | By Peggy Anne Salz, Founder and Lead Analyst – Mobile Groove -
Incontext Perspectives
What publishers need to measure for healthy header bidding
April 6, 2021 | By Alexandra Balashoyu, Head of Publisher Operations – The MediaGrid -
Incontext Perspectives
4 proposals for navigating post-cookie identity
April 5, 2021 | By Pierre Diennet, Vice President of Product Management – Lotame -
Incontext Perspectives
Gannett’s Kelly Andresen talks revenue, regulations, and future growth
March 31, 2021 | By Kim Adcroft, Director, Publisher Success – Ogury -
Incontext Perspectives
3 ways publishers can fight fraud before it impacts revenue
March 29, 2021 | By Dan Lawton, VP, Business Development – DoubleVerify -
Incontext Perspectives
Farewell cookies, hello true omnichannel experience
March 24, 2021 | By Chris Hansen, SVP Media and Information Services – 3Pillar Global