/ An inside look at the business of digital content
Archive
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Incontext Advertising
Is your programmatic data strategy missing the commerce connection?
September 4, 2024 | By Megan Sullivan‑Jenks, Director, Product Marketing, Supply & Commerce Grid – Criteo
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Incontext Advertising
Automating ad operations: turning doers into revenue drivers
August 26, 2024 | By Michele Bavitz, Global Head of Account Management – Theorem -
Incontext Advertising
Delivering seamless viewer experiences for FAST streaming
August 19, 2024 | By Emmanuel Josserand, Senior Director, Brand, Agency and Industry Relations – FreeWheel -
Incontext Policy
DOJ wins Google search case
August 6, 2024 | By DCN -
Incontext Advertising
Media companies need a privacy and data management roadmap
August 5, 2024 | By Rich Murphy, President – Alliance for Audited Media -
Incontext Advertising
Oracle’s ad tech exit is a wake-up call for data agility
July 31, 2024 | By Ju-Kay Kwek, CEO – Switchboard Software -
Incontext Advertising
How brands’ LGBTQA+ ad-pullback impacted publishers
July 17, 2024 | By Brett House, SVP, Product GTM & Strategy – MediaRadar -
Incontext Advertising
A post-cookie revenue risk and revenue replacement playbook
July 1, 2024 | By Art Muldoon, CEO – ArcSpan Technologies -
Incontext Advertising
Four media companies on tackling signal loss with data collaboration
June 24, 2024 | By Jeffrey Rosello, VP Customer Success – Permutive -
Incontext Advertising
Google’s delays give publishers time for identity experimentation
June 19, 2024 | By Andy Monfried, CEO & Founder – Lotame -
Incontext Advertising
Are you ready? Two-thirds of publishers aren’t prepared for a cookieless future
June 17, 2024 | By James Colborn, Global VP, Data – Teads -
Incontext Advertising
How inclusion lists fight misinformation
June 12, 2024 | By Steven Brill – co-CEO NewsGuard, Author of “The Death of Truth”