/ An inside look at the business of digital content
Archive
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Incontext Perspectives
Why don’t publishers stand up for their brand integrity?
May 18, 2021 | By Gavin Dunaway, Product Marketing – The Media Trust
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Incontext Perspectives
Aftershock: What the industry looks like after Apple’s privacy update
May 13, 2021 | By Jason Kint, CEO – DCN -
Incontext Perspectives
Audience trust means authentication – and revenue
May 12, 2021 | By Travis Clinger, SVP, Head of Addressability And Ecosystem – LiveRamp and
Jeff Nienaber, Senior Director, Global Audience Ads – Microsoft -
Incontext Perspectives
Demand path optimization: a publisher panacea
May 11, 2021 | By Eddie Lee, Head of Publisher Account Management – Nativo -
Incontext Research
Research reinforces the value of premium ad context
May 10, 2021 | By Rande Price, Research VP – DCN -
Incontext Perspectives
A better ad experience is a better user experience
May 4, 2021 | By Tobias Silber, CBO – GeoEdge -
Incontext Perspectives
Building a 360-degree customer view to thrive in post-cookie publishing
April 21, 2021 | By Dave Constantino, VP of Client Development – Oracle Advertising -
Incontext Research
Discriminatory optimization: Social algorithms conflict with marketing plans
April 20, 2021 | By Rande Price, Research VP – DCN -
Incontext Perspectives
Instead of scrabbling over the triopoly’s crumbs, publishers must unite
April 19, 2021 | By Bruce Brandfon, Chief Media Officer – Duration Media -
Incontext Perspectives
How to choose the right approach – and solution – for a cookie-less world
April 14, 2021 | By Valbona Gjini, Marketing Director – ID5 -
Incontext Perspectives
The race is on for publishers and brands to leverage first-party data
April 12, 2021 | By Aphrodite Brinsmead, Senior Product Marketing Manager – Permutive -
Incontext Revenue
With a mix of ads and subs, The Weather Company’s forecast looks good
April 6, 2021 | By Peggy Anne Salz, Founder and Lead Analyst – Mobile Groove