/ An inside look at the business of digital content
Archive
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Incontext Perspectives
Opt out of the bad ads that ruin in-app gaming
July 27, 2021 | By Tobias Silber, CBO – GeoEdge
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Publishers: Use your data to close and retain more deals
July 26, 2021 | By Dan Lawton, VP, Business Development – DoubleVerify -
Incontext Perspectives
Viewability + engagement = highly valuable impressions
July 12, 2021 | By Bruce Brandfon, Chief Media Officer – Duration Media -
Incontext Perspectives
Why third-party cookies should be dead to you (regardless of what Chrome does)
July 8, 2021 | By Valbona Gjini, Marketing Director – ID5 -
Incontext Perspectives
Will iOS and cookie privacy updates affect Facebook?
June 30, 2021 | By Todd Krizelman, CEO – MediaRadar -
Incontext Research
Top ad servers service the fake news ecosystem
June 29, 2021 | By Rande Price, Research VP – DCN -
Incontext Perspectives
We’re entering the age of prediction-based marketing
June 23, 2021 | By Jürgen Galler, CEO and Founder — 1plusX -
Incontext Perspectives
Publishers: Consolidate your tech stack to drive growth
June 21, 2021 | By Mimi Wotring, SVP of Publisher Sales & Client Services – DoubleVerify -
Incontext Perspectives
Here’s how publishers are preparing for the cookie-less era
June 16, 2021 | By Eric Shih, Chief Supply Officer - Teads -
Incontext Perspectives
Money on the table? The opportunity cost of neglecting SME advertisers
June 15, 2021 | By Luke Insoll, Content Marketing Manager – DanAds -
Incontext Perspectives
Diversify your advertising options to drive revenue
June 3, 2021 | By Mike Woosley, COO – Lotame -
Incontext Perspectives
The post-Covid streaming trend we can count on
June 2, 2021 | By Caroline McCarthy, VP, Marketing – true[X]