/ An inside look at the business of digital content
Archive
-
Incontext Perspectives
Here’s how publishers are preparing for the cookie-less era
June 16, 2021 | By Eric Shih, Chief Supply Officer - Teads
-
Incontext Perspectives
Money on the table? The opportunity cost of neglecting SME advertisers
June 15, 2021 | By Luke Insoll, Content Marketing Manager – DanAds -
Incontext Perspectives
Diversify your advertising options to drive revenue
June 3, 2021 | By Mike Woosley, COO – Lotame -
Incontext Perspectives
The post-Covid streaming trend we can count on
June 2, 2021 | By Caroline McCarthy, VP, Marketing – true[X] -
Incontext Research
Targeting practices: a critical look at surveillance advertising
June 1, 2021 | By Rande Price, Research VP – DCN -
Incontext Perspectives
Digital media transparency: publisher best practices
May 25, 2021 | By Steve Guenther, Vice President, Digital Auditing—Alliance for Audited Media -
Incontext Perspectives
Mitigating risk in the age of big tech
May 19, 2021 | By Joseph Lospalluto, EVP Americas – Smart AdServer -
Incontext Perspectives
Why don’t publishers stand up for their brand integrity?
May 18, 2021 | By Gavin Dunaway, Product Marketing – The Media Trust -
Incontext Perspectives
Aftershock: What the industry looks like after Apple’s privacy update
May 13, 2021 | By Jason Kint, CEO – DCN -
Incontext Perspectives
Audience trust means authentication – and revenue
May 12, 2021 | By Travis Clinger, SVP, Head of Addressability And Ecosystem – LiveRamp and
Jeff Nienaber, Senior Director, Global Audience Ads – Microsoft -
Incontext Perspectives
Demand path optimization: a publisher panacea
May 11, 2021 | By Eddie Lee, Head of Publisher Account Management – Nativo -
Incontext Research
Research reinforces the value of premium ad context
May 10, 2021 | By Rande Price, Research VP – DCN