/ An inside look at the business of digital content
Archive
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Incontext Revenue
As podcasting soars, advertising follows
September 2, 2021 | By Micaeli Rourke – Independent Media Reporter
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Incontext Perspectives
Connecting more than TVs: Publishers are the key to CTV engagement
August 31, 2021 | By Laura Carstens, Product Marketing Manager – IAS -
Incontext Research
Premium VOD advertising placements outperform YouTube and Facebook
August 31, 2021 | By Rande Price, Research VP – DCN -
Incontext Perspectives
Newsweek and Discovery are ready for the cookieless web. Are you?
August 23, 2021 | By Travis Clinger, SVP, Head of Addressability And Ecosystem – LiveRamp -
Incontext Perspectives
How dynamic creative optimization delivers advertising results
August 18, 2021 | By Jay Kulkarni, CEO – Theorem Inc. -
Incontext Perspectives
When browser extensions attack: Meet LNKR, an ad ecosystem nightmare
August 11, 2021 | By Gavin Dunaway, Product Marketing – The Media Trust -
Incontext Perspectives
3 Ways ad measurement is evolving to gauge true ad impact
August 3, 2021 | By Dave Constantino, VP of Client Development – Oracle Advertising -
Incontext Revenue
The Insider perspective on post-cookie advertising
August 2, 2021 | By Michelle Manafy, Editorial Director – DCN -
Incontext Perspectives
4 Media industry twists and turns you don’t want to miss
July 29, 2021 | By Jason Kint, CEO – DCN -
Incontext Perspectives
Opt out of the bad ads that ruin in-app gaming
July 27, 2021 | By Tobias Silber, CBO – GeoEdge -
Publishers: Use your data to close and retain more deals
July 26, 2021 | By Dan Lawton, VP, Business Development – DoubleVerify -
Incontext Perspectives
Viewability + engagement = highly valuable impressions
July 12, 2021 | By Bruce Brandfon, Chief Media Officer – Duration Media