/ An inside look at the business of digital content
Archive
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Incontext Perspectives
How AI can provide publishers with the identity advantage
September 29, 2021 | By Jürgen Galler, CEO and Founder — 1plusX
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Incontext Perspectives
What publishers need to know about the crypto ad market
September 27, 2021 | By Todd Krizelman, CEO – MediaRadar -
Incontext Perspectives
Zero-party data is a publisher’s secret weapon against big tech changes
September 21, 2021 | By Allison Mezzafonte, Media Advisor – Sailthru -
Incontext Perspectives
3 Digital advertising resources to help publishers optimize sales
September 21, 2021 | By Steve Guenther, Vice President, Digital Auditing—Alliance for Audited Media -
Incontext Perspectives
Two truths and a lie: Why what you think you know about identity will hurt you
September 13, 2021 | By Mike Woosley, COO – Lotame -
Incontext Perspectives
9 criteria for driving business results with analytics in 2022
September 9, 2021 | By Marie Fenner, Managing Director, Global Accounts – Piano -
Incontext Perspectives
Trust, walled gardens and a shining new opportunity for publishers
September 8, 2021 | By Eddie Lee, Head of Publisher Account Management – Nativo -
Incontext Revenue
As podcasting soars, advertising follows
September 2, 2021 | By Micaeli Rourke – Independent Media Reporter -
Incontext Perspectives
Connecting more than TVs: Publishers are the key to CTV engagement
August 31, 2021 | By Laura Carstens, Product Marketing Manager – IAS -
Incontext Research
Premium VOD advertising placements outperform YouTube and Facebook
August 31, 2021 | By Rande Price, Research VP – DCN -
Incontext Perspectives
Newsweek and Discovery are ready for the cookieless web. Are you?
August 23, 2021 | By Travis Clinger, SVP, Head of Addressability And Ecosystem – LiveRamp -
Incontext Perspectives
How dynamic creative optimization delivers advertising results
August 18, 2021 | By Jay Kulkarni, CEO – Theorem Inc.