/ An inside look at the business of digital content
Archive
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Incontext Perspectives
Publishers can’t afford to ignore data leakage
October 13, 2021 | By Anissa Connor, Product Expert – ID5
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Incontext Perspectives
Preparing measurement for the post-cookie data divide
October 11, 2021 | By Mark Bausinger Director, Publisher Business Development – DoubleVerify -
Incontext Perspectives
What CTV marketers can learn from TV’s past mistakes
October 6, 2021 | By Caroline McCarthy, VP, Marketing – true[X] -
Incontext Video
OTT monetization needs to adapt fast or die slow
October 5, 2021 | By Johan Liljelund, CTO and Executive Vice President － DanAds -
Incontext Perspectives
Two ways publishers can increase digital ad revenue from news content
October 4, 2021 | By Dave Constantino, VP of Client Development – Oracle Advertising -
Incontext Perspectives
How AI can provide publishers with the identity advantage
September 29, 2021 | By Jürgen Galler, CEO and Founder — 1plusX -
Incontext Perspectives
What publishers need to know about the crypto ad market
September 27, 2021 | By Todd Krizelman, CEO – MediaRadar -
Incontext Perspectives
Zero-party data is a publisher’s secret weapon against big tech changes
September 21, 2021 | By Allison Mezzafonte, Media Advisor – Sailthru -
Incontext Perspectives
3 Digital advertising resources to help publishers optimize sales
September 21, 2021 | By Steve Guenther, Vice President, Digital Auditing—Alliance for Audited Media -
Incontext Perspectives
Two truths and a lie: Why what you think you know about identity will hurt you
September 13, 2021 | By Mike Woosley, COO – Lotame -
Incontext Perspectives
9 criteria for driving business results with analytics in 2022
September 9, 2021 | By Marie Fenner, Managing Director, Global Accounts – Piano -
Incontext Perspectives
Trust, walled gardens and a shining new opportunity for publishers
September 8, 2021 | By Eddie Lee, Head of Publisher Account Management – Nativo