/ An inside look at the business of digital content
Archive
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See through the smoke: recognizing the cannabis ad opportunity
November 10, 2021 | By George Blue, Head of Publisher Partnerships – Smart Ad Server
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Incontext Perspectives
Attention: The new rules for how publishers can capture it and reap the rewards
November 10, 2021 | By Caroline Hugonenc, Global VP Insights & Research – Teads -
Incontext Perspectives
Building a privacy-first infrastructure for digital advertising
November 8, 2021 | By Joe Root, CEO and co-founder – Permutive -
Incontext Perspectives
A regulatory reckoning over scam ads approaches
November 3, 2021 | By Gavin Dunaway, Product Marketing – The Media Trust -
Incontext Policy
An unredacted view into Google’s unbridled ambition
October 28, 2021 | By Chris Pedigo, SVP Government Affairs – DCN -
Incontext Perspectives
Optimizing your supply path requires a scalpel not a chainsaw
October 25, 2021 | By Bruce Brandfon, Chief Media Officer – Duration Media -
Incontext Perspectives
The bad ad problem: balancing short-term profits and long-term success
October 19, 2021 | By Tobias Silber, CBO – GeoEdge -
Incontext Perspectives
Publishers can’t afford to ignore data leakage
October 13, 2021 | By Anissa Connor, Product Expert – ID5 -
Incontext Perspectives
Preparing measurement for the post-cookie data divide
October 11, 2021 | By Mark Bausinger Director, Publisher Business Development – DoubleVerify -
Incontext Perspectives
What CTV marketers can learn from TV’s past mistakes
October 6, 2021 | By Caroline McCarthy, VP, Marketing – true[X] -
Incontext Video
OTT monetization needs to adapt fast or die slow
October 5, 2021 | By Johan Liljelund, CTO and Executive Vice President － DanAds -
Incontext Perspectives
Two ways publishers can increase digital ad revenue from news content
October 4, 2021 | By Dave Constantino, VP of Client Development – Oracle Advertising