/ An inside look at the business of digital content
Archive
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Incontext Advertising
Changing the conversation with brands about digital advertising
December 14, 2021 | By Elizabeth Petro, Vice President of Publisher Product – Yieldmo
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Three trends that will transform media operations and advertising in 2022
December 6, 2021 | By Jennifer Choo, Senior Marketing Manager — Theorem Inc. -
How automation can help any publisher compete in digital advertising
November 29, 2021 | By Eddie Lee, Head of Publisher Account Management – Nativo -
Incontext Advertising
How the Associated Press is charting its cookieless future
November 19, 2021 | By Travis Clinger, SVP, Head of Addressability And Ecosystem – LiveRamp -
Incontext Research
Surveillance advertising isn’t just problematic, it eats publisher profits
November 16, 2021 | By Rande Price, Research VP – DCN -
See through the smoke: recognizing the cannabis ad opportunity
November 10, 2021 | By George Blue, Head of Publisher Partnerships – Smart Ad Server -
Incontext Perspectives
Attention: The new rules for how publishers can capture it and reap the rewards
November 10, 2021 | By Caroline Hugonenc, Global VP Insights & Research – Teads -
Incontext Perspectives
Building a privacy-first infrastructure for digital advertising
November 8, 2021 | By Joe Root, CEO and co-founder – Permutive -
Incontext Perspectives
A regulatory reckoning over scam ads approaches
November 3, 2021 | By Gavin Dunaway, Product Marketing – The Media Trust -
Incontext Policy
An unredacted view into Google’s unbridled ambition
October 28, 2021 | By Chris Pedigo, SVP Government Affairs – DCN -
Incontext Perspectives
Optimizing your supply path requires a scalpel not a chainsaw
October 25, 2021 | By Bruce Brandfon, Chief Media Officer – Duration Media -
Incontext Perspectives
The bad ad problem: balancing short-term profits and long-term success
October 19, 2021 | By Tobias Silber, CBO – GeoEdge