/ An inside look at the business of digital content
Archive
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Incontext Advertising
Third-party CTV data isn’t just for advertisers
July 20, 2022 | By Kelly Kauffmann, Manager, Digital & Content Marketing – Integral Ad Science
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Incontext Advertising
Advertisers and consumers are losing faith in Facebook. So what’s next?
July 12, 2022 | By Lisen Zethraeus, CMO – DanAds -
Incontext Advertising
5 considerations for publishers working on identity resolution
July 8, 2022 | By Jessica Werner, Senior Director, Publisher Development – ID5 -
Incontext Advertising
What’s next for publishers in identity and addressability?
June 27, 2022 | By Megan Sullivan‑Jenks, Director, Product Marketing, Supply & Commerce Grid – Criteo -
Incontext Perspectives
A healthy advertising ecosystem begins with contextual suitability
June 27, 2022 | By Mike Richter, Vice President of global revenue operations – TMB -
Incontext Perspectives
Why publishers need to get taxonomies right to succeed
June 13, 2022 | By James Dempsey, Head of Data Solutions – ArcSpan Technologies -
Incontext Advertising
Publishers hold a strong hand for the future of advertising; now they must play it wisely
June 7, 2022 | By Katie Millington, Head of North America Publisher Sales – Permutive -
Incontext Perspectives
Why publishers should be advertising on audio to improve ROI
June 3, 2022 | By Jay Kulkarni, CEO – Theorem Inc. -
Incontext Research
Europe’s CTV audience is switched on for ads
June 1, 2022 | By Stefanie Briec, Director, Head of Demand Sales UK & International AudienceXpress – FreeWheel -
Incontext Advertising
How to increase revenue by cutting ties to indirect demand sources
May 25, 2022 | By Ron Silva, Director of Publisher Account Management – Nativo -
Incontext Research
Publisher demographics are more effective than data-brokered targeting
May 24, 2022 | By Rande Price, Research VP – DCN -
Incontext Advertising
Winners from the CTV boom to be decided by early measurement adoption
May 23, 2022 | By Andrew Smith, SVP Product, Publisher – DoubleVerify