/ An inside look at the business of digital content
Archive
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Incontext Perspectives
Why publishers should be advertising on audio to improve ROI
June 3, 2022 | By Jay Kulkarni, CEO – Theorem Inc.
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Incontext Research
Europe’s CTV audience is switched on for ads
June 1, 2022 | By Stefanie Briec, Director, Head of Demand Sales UK & International AudienceXpress – FreeWheel -
Incontext Advertising
How to increase revenue by cutting ties to indirect demand sources
May 25, 2022 | By Ron Silva, Director of Publisher Account Management – Nativo -
Incontext Research
Publisher demographics are more effective than data-brokered targeting
May 24, 2022 | By Rande Price, Research VP – DCN -
Incontext Advertising
Winners from the CTV boom to be decided by early measurement adoption
May 23, 2022 | By Andrew Smith, SVP Product, Publisher – DoubleVerify -
Incontext Perspectives
On the Anniversary of ATT, two players to watch are Snap and Facebook
May 16, 2022 | By Mike Woosley, COO – Lotame -
Incontext Research
Streaming drives this year’s upfronts
May 10, 2022 | By Rande Price, Research VP – DCN -
Incontext Advertising
Clickbait ads have no place in publishers’ monetization strategy
May 2, 2022 | By Tobias Silber, CBO – GeoEdge -
Incontext Advertising
Contextual may be a better alternative to behavioral advertising
April 26, 2022 | By Rande Price, Research VP – DCN -
Incontext Advertising
Clearing up misconceptions to make way for addressability
April 25, 2022 | By Jessica Werner, Senior Director, Publisher Development – ID5 -
Incontext Perspectives
Rethinking ad spend: The science supports premium digital video
April 22, 2022 | By Mark Lollback, Global Chief Strategy and Growth Officer – Oovvuu -
Incontext Perspectives
DMPs and SSPs joining forces: a new trend in the privacy era
April 20, 2022 | By Jürgen Galler, CEO and Founder — 1plusX