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Habit formation is an important part of publishers’ subscription models. The Washington Post’s Jessica Gilbert discusses how The Post is building new experiences for its audience to not only create rituals for existing readers but also draw in new subscribers. She dives into two of the latest product offerings from The Post: “Newsprint,” a personalized... |
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The session will take a deep dive into the launch of Bloomberg Originals, a new brand for premium video programming on Connected TV, Bloomberg TV primetime and Bloomberg.com. It will examine the strategy behind the launch, execution of the rebrand — including the debut of new original programming — and success of Bloomberg TV (BTV/BTV+)... |
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The DCN Legal and Legislative Committee's monthly virtual meetings summarize and comment on important policy, legal, and legislative news surrounding digital content. This is a free event for DCN members. The unique, members-only attendee list allows for open conversation, information sharing and networking . Please feel free to share this invitation to colleagues within your organization. AGENDA:... |
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Michael Nagle, GM, Streaming, USA Today/Gannett interviewed by Christy Tanner, Partner in Residence, The Nunatak Group & President, Tanner Media Gannett focuses on making its content “portable” by offering news, information, entertainment, and lifestyle stories that can assist viewers in some small way. FAST offers an extension of this, but it is also critical to... |
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Going Deeper: Looking within evergreen content to understand enthusiast consumer behavior and leveraging seasonality Breton Fischetti, VP of Commerce at Recurrent breaks down everything you’re overlooking about evergreen content. With brands like The Drive, BobVila.com, Outdoor Life, and Popular Science, Recurrent’s Commerce teams leverage granular detail, enthusiast audiences, and brand authority to produce hyper-seasonal and... |
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