This presentation will touch on key engagement strategies at The New York Times to increase subscriber value in the long-run. In particular, this session will focus on the critical role of subscriber onboarding and how The Times elevates the subscriber journey to increase engagement and habituation across its product offerings. Our hot topic discussions will...

Habit formation is an important part of publishers’ subscription models. The Washington Post’s Jessica Gilbert discusses how The Post is building new experiences for its audience to not only create rituals for existing readers but also draw in new subscribers. She dives into two of the latest product offerings from The Post: “Newsprint,” a personalized...