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Tech and Product Innovation Series – How Insider Inc. is Leveraging First Party Data for Advanced Advertising Strategies

July 16, 2020 @ 12:00 pm - 12:45 pm | Zoom Video Event

A DCN members-only series of events designed to dig deeply into how DCN’s premium publisher members are managing various aspects of the technology and product areas of their businesses. DCN members will have time during the event to share their insights and expertise and to help each other with practical, in-depth information for their businesses.

The impending death of third party-cookies, advertisers are becoming data-poor and publisher’s first-party data is becoming the dominant currency in the digital ad market. Based upon Insider Inc.’s advanced advertising strategies, which led to the launch of their own ad targeting and reporting tool called Sága earlier this year, this interactive session will help publishers effectively leverage first party data to build direct relationships with media buyers.

Featured Speakers

  • Jana Meron

    SVP, Programmatic & Data Strategy

    Insider Inc.

  • Kristy Schafer

    VP, Americas

    Permutive

Sponsors

  • AdPushup is a full-stack revenue optimization platform that helps online media organizations accelerate their business growth using cutting-edge technology, exclusive demand partnerships, and proven ad ops expertise. AdPushup is a Google Certified Publishing Partner (GCPP), backed by Microsoft Ventures, and a member of the IAB and TAG. Using proprietary technology and machine learning algorithms, we help ad operation teams optimize and improve their programmatic yield. Currently, we optimize billions of ad impressions every month for our 300+ publishing partners, including brands like CNET, Elle, GSMArena, and FileHippo.
  • BritePool helps connect consumers with publishers and advertisers through a smarter and more responsible way to share data. We empower you to take control of the ads you see and arm you with information to protect your privacy on the web. Plus, we help your favorite websites thrive.
  • Duration Media operates a marketplace for buyers and sellers to transact exclusively on highly viewable (90%) impressions identified by Duration Media technology. Duration Media helps publishers find and monetize highly viewable impressions as pure incremental revenue. Publishers see up to 50% incremental revenue for below-the-fold impressions as they scroll into view and become highly viewable. This newly mined high value inventory gives brands and agencies fraud-free, brand safe environments with engaged audiences. Duration Media’s monitoring shows out of 1 billion impressions, 400 million incremental highly viewable impressions are available and worth up to $240,000.
  • Permutive is a leading data management platform (DMP) built for publishers. Permutive allows publishers to understand and target users in real-time, using first-party data. This helps publishers increase their data driven advertising revenue and increase subscriptions overnight. The Permutive technology is truly privacy compliant. All user data is processed on the device within the browser (on the edge) which means Permutive works in a world without third-party cookies and adheres to GDPR under it’s strictest interpretations. Some of Permutive’s customers include BuzzFeed, Business Insider, Condé Nast International, LADbible and Leaf Group.
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